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Social Media Manager
1 month ago
JOB OVERVIEW:
The Social Media Manager (SMM) will lead the social media strategy for Backcountry and be responsible for executing and reporting on the brand’s social media presence. This work will reinforce Backcountry’s larger brand strategy and will be a collaborative effort with our social content creation team and other relevant stakeholders to ensure resonance with our target customer. The SMM will coordinate the day-to-day flow and moderation of social content across relevant channels, participate in the social content creation process, and dynamically react to changes within the social media space to meet traffic, engagement, conversion, revenue, and other brand goals. The SMM will work closely with our Sr. Brand Marketing Director, social media content team, brand creative team, and digital marketing team to assure an aligned and impactful social media presence for Backcountry.
ESSENTIAL DUTIES & RESPONSIBILTIES:
Develop,execute, and otherwise ownacross-channelsocialmediastrategyforBackcountry.Backcountry’s social media channels include Instagram, Facebook,TikTok, X, Pinterest,Threadsand YouTube.
Partner with Backcountry’ssocialmediacontentteamandbrandcreativeteamtocreate content that resonates withBackcountry’s target customer(outdoor enthusiasts).
Collaborate withan array ofcross functional stakeholdersat Backcountry (e.g.owned brands team,customer serviceaka Gearheads, HR)toensurethe brandand its manyfacetscometo life through social media.
Work with the Sr. Director of Brand Marketing to establish KPI’s by which to measure theongoingefficacyof the social media strategyin line with larger brand and business goals.
Work closely with thedigital marketing /paid social team to ensureconsistent brand communication in boththe organicand paidchannels.
Research, evaluate,recommendand implement (as approved) necessary toolsto supportand administerBackcountry’ssocial channels.
Evaluate new social platforms and partnership opportunities and makeappropriaterecommendationsbased onBackcountry’sbrand strategy andinitiatives.
The positioninvolvesworking outside normal office hoursfrom time to timeto coordinate live content.
QUALIFCATIONS, SKILLS & ABILITIES:
Bachelor’s degree preferred.
Strong(proven)social media skills, including at leastthree (3) years’ experiencein a socialmedia basedrole;essentialunderstanding ofbrand communications / public relations.
Detail-oriented, organized, andableto communicate effectivelywith an array of cross functional colleagues and teams.
Basic understanding of content licensing (e.g.music, imagery).
Well versed in composing and designing social media posts to meet brand standards and engagement best practices.
Experienced planner and manager of social media calendarin syncwith larger company calendars and timelines.
Experience creating andsubmittingcreativebriefs.
Passionate about the outdoors
Outgoing & confident presence on screen, in front of audiences, and in larger groups of coworkers
Project management experience, includingworkingwith project management software
Can understand and interpret social media analytics.
Has budget management experience.
Adeptwith Microsoft Office Suite (Sharepoint), Instagram, Facebook,Tiktok, Pinterest, YouTube, and social media management platforms.#LI-SE1 #BHP
ABOUT BACKCOUNTRY:
Our mission is to connect people to their passions. Our four online stores—Backcountry, Competitive Cyclist, MotoSportand SteepandCheap—aim to supply our customers with the gear, knowledge, and inspiration necessary to get out there and chase down life’s greatest moments. We do this by providing the biggest and best assortment of premium outdoor products, a superior shopping experience, personalized Gearhead expertise, lightning-fast and accurate fulfillment, and inspirational, informative, and community-centered content.
We take this concept seriously, both personally and professionally, which for employees translates to careers with growth potential and the ability to take ownership and make an impact daily. Perks such as an excellent gear discount, an annual summer Adventure Contest, summer barbecues, and a pet-friendly office make for a fun work environment. Backcountry employees will have the benefit of working with colleagues who are passionate about their careers as well as the outdoors. Benefits include medical, dental, vision, and disability & life insurance, paid parental leave, 401(k) matching, and Flexible Spending Accounts.
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