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Paid Media Manager
2 months ago
The ideal Paid Media Manager candidate is performance-driven and creatively-minded, a strong collaborator. Applicants should have an understanding of social advertising and paid search, e-commerce, DTC marketing, a creative awareness of the social media advertising field, and an aptitude for analyzing data and identifying performance trends. Past experience in developing marketing creative (e.g. authoring or overseeing marketing copy or visuals) and working directly with Facebook Ads Manager, Instagram Advertising platforms and Pinterest is a plus.
As a part of our team, this individual will have the opportunity to learn firsthand how to leverage performance analytics growth, develop innovative content for social media markets, and grow their skills in a fun and fast-paced agency environment.
RESPONSIBILTIES
- Manage paid advertising campaigns A-Z, including building on ad-buying interfaces, optimizing, and making daily adjustments as needed to ensure ROI is hitting goals
- Analyze performance data and provide intelligent analysis, interpretation and appropriate action plans based on data driven conclusions.
- Improve upon paid search and social media processes and innovation of new strategies and techniques.
- Manage and execute on campaigns across multiple channels such as the Google ad network, Facebook, Instagram, Pinterest, and others (e-commerce & B2C)
- Develop higher level client communication and account strategy, including account launch strategy, long-term campaign management, and growth/scaling strategy
- Own strategy and execution channels for each of your clients in an effort to hit or surpass client goals
- Communicate effectively with your team and the clients, staying accountable, highlighting wins and losses.
- Manage all client budgets and advise on budget changes, both between campaigns within a paid account and across channels based on overall return for your clients.
- Help determine client benchmarking and implement optimizations to hit client KPI’s in the quickest time possible through owned channels
- Ability to craft strategy based on client goals and troubleshoot dips in performance to make recommended pivots
- Understanding of basic marketing funnel and where each channel plays role
- Build and sustain rapport with multiple clients
- Generate new business development through service expansion identification, strategic audits, and development of paid advertising pipeline.
- Collaborate with the creative team to brainstorm content and ads, drawing on client needs and input, as needed
- Manage Google and Social advertising campaigns including building campaigns from scratch, optimizing and making daily adjustments as necessary.
- Translate technical concepts into actionable, tactical, and strategic action plans
- Develop growth of junior team members through delegation, training, and coaching
- Other applicable or related duties as assigned
