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Digital Media Manager

1 month ago

San Diego, California, United States Dexcom Full time
About Dexcom

Dexcom is a pioneering company in the field of continuous glucose monitoring (CGM). With a strong commitment to improving human health, we are driven by a passionate team of individuals who strive to make a meaningful impact. Our vision is to empower people to take control of their health, and we are dedicated to developing innovative solutions that address important health challenges.

Job Summary

We are seeking an experienced Associate Manager, Paid Media to join our team. This role will be responsible for managing our brand presence and paid media, promotional, and digital communications across retail partners to drive sales, revenue, and new customer acquisition. The ideal candidate will be data-driven, analytical, and have deep expertise with RMNs.

Key Responsibilities
  • Oversee the marketing and advertising strategy and manage agency efforts to drive sales and meet commercial objectives.
  • Collaborate with Paid Media lead to build and maintain strong synergy and connection between upper and lower funnel tactics.
  • Work with the agency to analyze platform and enterprise data and provide actionable insights.
  • Work with the agency to ensure budgets are correctly pacing and being constantly optimized across various tactics for optimal ROAS.
  • Recommend test-and-learns to gain applicable learnings.
  • Maintain relationships with RMN representatives to stay current on new ad offerings, measurement solutions, and best practices.
Requirements
  • 5+ years of experience managing media buying in the Amazon ecosystem. Additional RMN experience preferred.
  • 3+ years managing a brand/product presence on RMNs.
  • Understanding of the role of RMN efforts within the larger Media landscape, and how channels must work together.
  • Experience sourcing and leading external partners to achieve goals.
  • Strong analytical skills with an ability to uncover insights from performance/measurement tracking to drive action that increases performance and brand impact.
  • Inform and influence decisions across all levels with strong communication and presentation skills.
  • Growth mindset with the ability to adapt and solve problems within a fast-paced and ambiguous environment.
  • Highly motivated, results-oriented, and a self-starter.
  • Positive attitude and the ability to work in a collaborative environment that values transparency.
  • Experience across additional PPC tactics, inclusive of Paid Search (preferred).
What We Offer
  • A front row seat to life-changing CGM technology.
  • A full and comprehensive benefits program.
  • Growth opportunities on a global scale.
  • Access to career development through in-house learning programs and/or qualified tuition reimbursement.
  • An exciting and innovative, industry-leading organization committed to our employees, customers, and the communities we serve.
Travel Requirements
  • ~10%
Experience and Education Requirements
  • Typically requires a Bachelor's degree and a minimum of 5-8 years of related experience.