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VP of Marketing Brand Strategy
2 months ago
ESSENTIAL JOB DUTIES AND RESPONSIBILITIES:
- Serve as a resident "expert" for planning and developing strategy and communications.
- Manage, develop, and inspire a team responsible for category-leading content, product, and brand marketing experiences.
- Develop and implement a holistic brand strategy that aligns with the company strategy, business priorities, and corporate positioning.
- Lead the development and refinement of a cohesive brand identity that embodies the company’s mission, vision, and value proposition.
- Cultivate industry and other relationships that create opportunities for the company.
- Leverage relevant KPIs and consumer insights to ensure the health of the brand as well as its continued evolution.
- Conduct thorough market research to understand industry trends, customer needs, and competitive landscape.
- Create and maintain brand guidelines that include standards for logo usage, color palettes, typography, imagery, and other visual elements.
- Lead and mentor a high-performing brand marketing team, fostering a culture of creativity and innovation.
- Ensure marketing team members have a transparent understanding of corporate goals, objectives, and executive priorities.
- Collaborate closely with internal and external creative teams to ensure the development of stand-out materials; with Content and Products to amplify development communities.
- Own brand strategy: clarify positioning as well as understanding target audience across business affiliates and how best to reach them; collaborate on brand guidelines to ensure consistency in messaging, tone, and visual representation across relevant touchpoints.
RELATED JOB COMPETENCIES
- Communication - Clearly conveying information and ideas verbally or written.
- Planning and Organizing – Establishing courses of action for self and others to ensure that work is completed efficiently.
- Adaptability – Maintaining effectiveness when experiencing major changes in work responsibilities or environment; adjusting effectively to work within new work structures, processes, requirements, or cultures.
MINIMUM SKILLS AND ABILITIES
- They will have a track record of driving and inspiring sound strategy.
- Exceptional organizational and time management skills, adept at managing multiple high-priority projects on deadlines and collaborating closely with cross-functional teams to deliver exceptional results.
- Clear and compelling communicator, with the ability to inspire and influence stakeholders at all levels of the organization.
- Must be able to travel 25% of the year.
PREFERRED QUALIFICATIONS
- Bachelor’s degree in Business, Marketing or a similar field; MBA/Master’s is a plus.
- 15+ years of relevant experience in Marketing; 8+ years in a relevant leadership role.
- Successful background in building brands, developing advertising campaigns and executing across multiple marketing channels, while maintaining and enhancing corporate ROI, KPIs, Google Analytics, etc.
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