VP of Marketing Brand Strategy

2 months ago

Louisville, United States LDG Development Full time
Job DescriptionJob DescriptionThe VP, of Brand Strategy will play a leading role in brand assignments and new business opportunities. They will be the driver of strategic and communications development, collaborating effectively across stakeholders. They will be a key client-facing representative for the agency and the Brand Strategy function. This role will have a strong partnership with agency leadership across functions.

ESSENTIAL JOB DUTIES AND RESPONSIBILITIES:

  • Serve as a resident "expert" for planning and developing strategy and communications.
  • Manage, develop, and inspire a team responsible for category-leading content, product, and brand marketing experiences.
  • Develop and implement a holistic brand strategy that aligns with the company strategy, business priorities, and corporate positioning.
  • Lead the development and refinement of a cohesive brand identity that embodies the company’s mission, vision, and value proposition.
  • Cultivate industry and other relationships that create opportunities for the company.
  • Leverage relevant KPIs and consumer insights to ensure the health of the brand as well as its continued evolution.
  • Conduct thorough market research to understand industry trends, customer needs, and competitive landscape.
  • Create and maintain brand guidelines that include standards for logo usage, color palettes, typography, imagery, and other visual elements.
  • Lead and mentor a high-performing brand marketing team, fostering a culture of creativity and innovation.
  • Ensure marketing team members have a transparent understanding of corporate goals, objectives, and executive priorities.
  • Collaborate closely with internal and external creative teams to ensure the development of stand-out materials; with Content and Products to amplify development communities.
  • Own brand strategy: clarify positioning as well as understanding target audience across business affiliates and how best to reach them; collaborate on brand guidelines to ensure consistency in messaging, tone, and visual representation across relevant touchpoints.


RELATED JOB COMPETENCIES

  • Communication - Clearly conveying information and ideas verbally or written.
  • Planning and Organizing – Establishing courses of action for self and others to ensure that work is completed efficiently.
  • Adaptability – Maintaining effectiveness when experiencing major changes in work responsibilities or environment; adjusting effectively to work within new work structures, processes, requirements, or cultures.


MINIMUM SKILLS AND ABILITIES

  • They will have a track record of driving and inspiring sound strategy.
  • Exceptional organizational and time management skills, adept at managing multiple high-priority projects on deadlines and collaborating closely with cross-functional teams to deliver exceptional results.
  • Clear and compelling communicator, with the ability to inspire and influence stakeholders at all levels of the organization.
  • Must be able to travel 25% of the year.


PREFERRED QUALIFICATIONS

  • Bachelor’s degree in Business, Marketing or a similar field; MBA/Master’s is a plus.
  • 15+ years of relevant experience in Marketing; 8+ years in a relevant leadership role.
  • Successful background in building brands, developing advertising campaigns and executing across multiple marketing channels, while maintaining and enhancing corporate ROI, KPIs, Google Analytics, etc.

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