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Brand Strategist

2 months ago

louisville, United States Doe-Anderson Full time

Brand Strategist

Doe-Anderson is looking for a Brand Strategist who is passionate about the healthcare industry to join our growing Strategic Planning team. This person will work in a team dynamic to develop and champion strategies that help brands solve business problems and drive marketing successes. The ideal candidate is a brand storyteller at heart, data-obsessed and always-curious. The kind of person who naturally distills volumes of information into clear direction.


Responsibilities:

  • Market Research: Continually monitor brand performance metrics, competitor activities, category trends and industry developments – synthesizing findings into briefs for recommended actions.
  • Human Insights: Conduct primary and secondary research – both self-guided and in collaboration with key internal and external research partners – to uncover and express human truths that provide a competitive or creative advantage for brands.
  • Campaign Planning: Work cross-functionally with client partnership, media, digital and creative teams to develop brand messages, creative briefs and communication plans that help our clients overcome their marketing challenges.
  • Team Partnership: Be “in the weeds” with a variety of teams to ensure alignment of brand strategies across creative and channel executions.
  • Client Collaboration: Serve as a strategic partner for clients, earning their trust by understanding their needs, communicating persuasively and delivering data-driven, practical recommendations for their respective brands.


The Ideal Candidate:

  • Is passionate about the intersection of healthcare, brand strategy and human experiences.
  • Is analytical and discerning, with a creative spirit.
  • Can distill dense data and sterile information into meaningful stories that build belief and influence decisions.
  • Doesn’t settle for “good-enough” or “what we’ve always done” – thinks outside the box to elevate the work of all.
  • Is a hungry, energetic, positive, proactive team player who is enjoyable to be around.
  • Preferably has experience in healthcare or adjacent industry.


Qualifications:

  • 3–5 years’ brand strategy experience.
  • Strong critical thinking and analytical skills.
  • Strong written, presentation and persuasion skills.
  • Strong command of qualitative and quantitative research data.
  • Strong collaboration skills – comfortable giving and receiving feedback.
  • Ability to prioritize and manage multiple projects at the same time.
  • High integrity and strong character.
  • Willingness to relocate to Louisville, Ky., or Columbus, Ohio, areas. We have a hybrid/flex work policy that respects our employees’ personal lives and allows for flexibility as to time in the office.


About Louisville:

Our hometown since 1915 was recently dubbed “the new Austin.” We’re not sure what that means, but we’ll take it as a compliment. We like to think of Louisville as the place where Southern hospitality begins but Midwestern common sense and practicality stick around. It’s a blend of the best of both cultures. And speaking of culture, we’ve long been known for having one of the country’s most dynamic art scenes. Over the past decade, our food scene has caught up, with Louisville becoming recognized as one of the leaders in the farm-to-table movement. Oh, and did we mention bourbon? Mix in with a low cost of living and an ease of getting around. Stir well. Enjoy.


About Columbus:

Buckeyes. Bridges. And beer hotels. These are just a few of the things that make our second home, Columbus, Ohio, one of America’s most engaging cities. Home to both the state capital and one of the country’s most storied public universities, Columbus offers a dynamic blend of youthful energy, progressive spirit and good old-fashioned Midwestern attitude (or lack thereof). Even The New York Times was duly impressed, recently naming Columbus one of its “52 Places to Go” around the world. Our local outpost is smack dab in the middle of the Short North, one of the many vibrant neighborhoods within a few minutes of downtown. We encourage you to come pay us a visit; wearing scarlet and gray is optional.


About Doe-Anderson:

You know the cliché about a company being “like a family?” Well, sometimes clichés become clichés because they’re true. In the case of Doe-Anderson, you would be joining an organization that’s been nurturing careers (and the people attached to them) for well over a century. We like to think it’s because you can carve your own path here, supported by management and your peers. We try hard to keep corporate politics to a minimum and self-reliance to the max. That may be why almost half our employees are shareholders in the company – and why people tend to stick around nearly three times the ad agency average. There’s something about the place that makes it hard to leave.


At Doe-Anderson, we have a long history of creating work that, well, works. To do this, we strive to reflect on the world we live in and speak to every day. Building belief in brands begins with believing in and celebrating one another as individual members of a diverse and inclusive team.


We will never disqualify a potential team member based on race, color, religion, sex, sexual orientation, gender identity, national origin, age or veteran or disability status.




Reports to: SVP, Executive Strategy Director and works closely with VP, Brand Strategy Director

Qualified individuals may submit their credentials to hr@doeanderson.com.