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Senior Brand Manager, Trade Advocacy

2 months ago

Louisville, United States Pernod Ricard USA Full time

Location: Louisville, KY, US Careers that unlock the magic of human connection Pernod Ricard is a global premium spirits and wine company. We're the team behind leading brands such as ABSOLUT Vodka, Jameson Irish Whiskey, Malibu, Kahlua Liqueur, Beefeater Gin, and Avion Tequila, as well as many more superior wines and exquisite champagnes Working at Pernod Ricard is all about igniting conviviality in all that we do. Derived from the French word, convivialite...it means human connection, authenticity, friendly, and jovial. Conviviality is energy and spirit with a splash of je ne sais quoi and is a core philosophy around how we live and work at Pernod Ricard. Here, we are team players, dream makers, trailblazers, movers and (cocktail) shakers. We have a passion for living life to the fullest, making new friends every day, and realizing our potential as people and as a business The salary range for this role, based in Kentucky is $112,860.00 to $155,200.00. The range will vary if outside of this location. Base salaries are determined during our interview process, by assessing a candidate'sexperience, skills against internal peers and against the scope and responsibilities of the position. Position Summary The Senior Brand Manager will be responsible for leading strategic and brand plan development/implementation, innovation launch plan development, and monitoring for North American Distillers Limited American Whiskey Portfolio. This role will exhibit a general manager mindset and will be responsible for leading key projects that will aim to achieve two critical goals: a) build brand equity and b) drive brand performance through long-term profitable growth. Major Responsibilities / Accountabilities Own and deliver the annual strategic planning process. Lead the development of breakthrough consumer-centric programs Act as day-to-day general manager; develop brand Annual Operating Plan and Consumer Engagement Platform; Manage brand P&L, drive A&P spend guidelines Partner with the agencies and cross-functional team to drive the communication strategy and vision media to shelf for retail programs, brand advocacy, and helping to develop platforms/executions that maximize business results Develop, deliver, and communicate plans continuously with a resourceful, obsessive, and fearless mindset with a focus on proving the case for brand expansion Results orientation and ability to operate with agility to run with test and learn approach Enable and partner with other business departments, fostering and building a strong multi-functional team. Collaboration, alignment, and influence with multiple stakeholders is a key to success Lead the analysis and reporting of market and competitor trends to identify salient business issues/opportunities, working with divisional sales/marketing teams as necessary Perform analysis/construct research programs and derive implications to ensure marketing programs/expenditures meet KPIs. Consistently seek to improve the existing programming Assist with the development of the Strategic Brand Review by analyzing category opportunities and identifying key consumer targets, innovation opportunities, and activation strategies Support Director and VP coordination with BrandCo on asset creation Ensure cultural sensitivity and inclusiveness of brand programs Always-on tracking of traditional and digital media strategies/trends, demand territories and occasions, and brand perceptions Job Requirements 5-8+ years of business experience, with experience in a CPG, media agency, or advertiser and working on the customer side Minimum Bachelor's degree (or equivalent); MBA or advanced degree preferable Must be able to both lead and influence teams Ability to communicate effectively, verbally and in writing, and executive presentation skills This position may travel up to 25% of the time When you join Pernod Ricard, you'll experience a workplace that is rich in heritage, driven by our iconic brands and a long-standing commitment to sustainability, safety, and giving back to the people and communities where we work. We know that happiness at work starts with that feeling of belonging you get from an inclusive culture where being uniquely you is celebrated. Our values are lived, they drive our behaviors, and it's what brings our culture to life. Our work philosophy celebrates the magic of human connection with the flexibility needed to provide one's most meaningful contribution. We offer a flexible work policy, with most of our positions offering a hybrid or remote option. As a global employer, we understand that not everyone's working hours are the same, and we empower our employees to work the hours that make the most sense for their and their team's schedules. We offer employees great benefits and perks to toast to a life filled with support. Check out PRUSABenefits.com for details. Pernod Ricard USA is an Equal Opportunity Employer. It employs qualified individuals based solely on ability, training, and experience, and does not and will not, discriminate for or against any employee or applicant for employment or promotion based upon actual or perceived r ace, color, r eligion, s ex, age, disability, national origin, citizenship, marital status, s exual orientation, gender identity, genetic information, military service or any other classification protected by law. Offers will be subject to United States local terms. Pernod Ricard USA is committed to the full inclusion of all qualified individuals. As part of this commitment, Pernod Ricard USA will ensure that persons with disabilities are provided reasonable accommodations for the hiring process. To request reasonable accommodation during the application process, contact your talent acquisition manager. Job Posting End Date: Target Hire Date: 2024-08-15 Target End Date: Pernod Ricard USA is an Equal Opportunity Employer of Minorities, Females, Protected Veterans, and Individuals with Disabilities