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Communications Specialist
5 months ago
Job Title: Communications Specialist
Company: Black Mothers’ Breastfeeding Association (BMBFA)
Website: www.BMBFA.org
Work Location: Hybrid - Virtual and Office, 19750 Burt Rd., Detroit, MI 48219
Posting Date: June 13, 2024
Closing Date: Until filled
Start Date: Immediate
About BMBFA
Black Mothers Breastfeeding Association is a non-profit 501(c)3 community-based organization with strong ties to the Detroit community and national networks. BMBFA’s mission is to reduce racial inequities in breastfeeding support for Black families. BMBFA optimizes the first food experience through direct service, training and advocacy.
About the Role
Black Mothers Breastfeeding Association (BMBFA) is seeking a proven professional for their Communications Specialist who is willing to commit to the organization for the long-term. In this role, you will: (i) meaningfully contribute to the reduction of racial disparities in breastfeeding and maternal child health outcomes for Black families; (ii) help advance an organization that provides their communities with the education, resources, and support to make impactful change; (iii) be supported by administration and program staff; and, (iv) in alignment with BMBFA’s mission, the public relations manager is responsible for embodying the voice of BMBFA to coordinate, manage and execute all communications and marketing plans and activities.
Essential Job Performance Duties/Objectives
Content Creation: Develop and produce high-quality written and visual content for various communication channels, including press releases, blog posts, social media updates, and internal communications. Ensure that all content aligns with the organization's brand voice, values, and strategic goals.
Media Relations: Cultivate relationships with media outlets and journalists to secure positive coverage. Prepare and distribute press releases, respond to media inquiries, and coordinate interviews with key organizational spokespersons.
Social Media Management and Marketing: Develop and implement social media strategies to increase the organization's online presence. Monitor social media channels, engage with followers, and respond to comments or inquiries in a timely and professional manner. Plan and execute social media advertising campaigns on platforms such as Facebook, Twitter, LinkedIn, and Instagram.
Internal Communication: Collaborate with internal teams to facilitate effective communication within the organization. Develop and implement internal communication plans, including newsletters, memos, and announcements.
Crisis Communication: Develop crisis communication plans and strategies to address potential issues and manage the organization's reputation during challenging times.
Event Coordination: Collaboratively plan and coordinate communication-related events, such as product launches, press conferences, and community outreach programs.
Analytics and Reporting: Monitor and analyze the performance of communication strategies using metrics and analytics tools. Provide regular reports and insights to evaluate the effectiveness of communication efforts and make data-driven improvements.
Brand Management: Ensure consistent branding across all communication channels. Enforce brand guidelines to maintain a unified and professional image.
Digital Marketing and SEO: Develop and implement digital marketing strategies, including Google Ads campaigns, to increase online visibility and drive traffic to the organization's website. Utilize SEO best practices to optimize website content and improve search engine rankings. Monitor and analyze the performance of digital marketing efforts, adjusting strategies as needed to maximize reach and engagement.
Website Content Management: Oversee and manage the organization's website content, ensuring it is up-to-date, accurate, and aligned with the overall communication strategy.
Speech Writing: Craft compelling and articulate speeches for key executives, spokespersons, or organizational leaders, ensuring alignment with the organization's messaging and objectives.
Professional Characteristics
The ideal candidate:
is eager to make a long-term commitment to a community-based organization.
desires to work in an intimate setting.
is an experienced professional, fostering teamwork by working cooperatively and effectively with others, setting goals, resolving problems, and making decisions that enhance organizational effectiveness.
is intellectually nimble; will take initiative as a self-starter and leverage new and existing tools to solve problems, express creativity, and show great attention to detail.
will speak, listen, present, and write in a clear, concise, thoughtful, thorough, and timely manner, tailoring communication style and messaging as appropriate for the audience.
must be adept at learning new software, programs, and able to adapt to new technology.
is highly organized and self-motivated, able to take direction, and work autonomously and in team settings.
takes pride in their work and the results they achieve.
appreciates being challenged and learning new things on a regular basis.
Lived Experience (preferred)
Breastfeeding or human milk feeding experience
Intimate connection to the Detroit community
Education and Experience
3-5 years of demonstrated experience.
Minimum bachelor's degree; relevant areas (health communications, media, public relations, communications or similar).
Must have excellent written and verbal communication skills, with a keen eye for detail and the ability to convey complex information in a clear and concise manner.
Google Digital Marketing & E-commerce Professional Certificate or equivalent experience.
Experience using social media platforms for social change; LinkedIn, Facebook, Twitter and Instagram.
Experience with paid social media marketing analytic tools.
Experience using Google Workspace or Google Drive, Canva, Monday.com, JotForm, Zapier, DocuSign, Tovuti, WordPress, Zoom, ClickSend and Constant Contact; OR similar software/programs.
Experience in the maternal-child-health field; preferred emphasis on breastfeeding.
Strong and deep understanding of the principles of racial equity/justice.
Strong and deep understanding of community-centered approach.
Lived Experience (Preferred)
Breastfeeding / breast pumping experience
Intimate connection to the Detroit community
Compensation
$26-$30/hour, commensurate with experience
Benefits
Medical, dental, vision & life insurance
Simple IRA retirement
2% Simple IRA employer contribution
529 college savings plan
Dependent Care FSA
Supportive supervision
Mileage reimbursement
10 days paid time off
13 paid holiday days
Conditions
Remote, in-office, and in the field
Occasional in-state and out-of-state travel