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Chief Brand Officer

2 months ago

Indianapolis, United States Esource Resources Full time
Job DescriptionJob DescriptionDescription:

The Chief Brand Officer is the leader of our Marketing and Communications Team, serves on the Executive Committee and reports to the President/CEO. This role oversees and leads the development, execution and management of the brand and marketing strategies and campaigns to support the long-term strategic direction of the organization and ensure a consistent brand experience that aligns with our mission. These strategies include public relations, communications, digital marketing, advertising, print and publications, direct mail and special events. The Chief Brand Officer's work is focused internally and externally, across all functional areas of ours, as well as the seven-county area with an emphasis on being the brand champion for the organization and providing day-to-day leadership of the Brand team. This role fosters relationships with key stakeholders and audiences including representing to our Network through participation on network-level task forces regarding marketing and communications.


Position Duties & Responsibilities

The following statements are intended to describe the general nature and level of work being performed. They are not intended to be construed as an exhaustive list of all responsibilities, duties and skills required of personnel so classified.

Brand Leadership

  • Hire, supervise and coach all positions in the Brand division, including media/PR, events, creative, communications and digital marketing.
  • Oversee the development and execution of external events that promote the United Way
  • brand, raise money, and foster a better understanding of our work in the community.
  • Develop and implement innovative campaigns within a complex organization, integrating disparate elements into a cohesive whole.
  • Translate strategic business and operations plans into marketing strategies within our complex donor and volunteer landscape.
  • Collaborate with other division Chiefs and V.P.'s to develop and implement marketing and communications plans to support division goals and the goals of the organization overall.
  • Effectively set goals and provide oversight for the management of complex workflows,
  • projects and team expectations.
  • Set priorities and execute them, while also seeing to immediate organizational needs
  • Design, oversee and manage the annual Brand division budgets. Leverage limited resources through in-kind contributions and partnerships. Ensuring budget is driven for maximum results in areas of communication, brand awareness, resource development and community services.
  • Identify changes in the environment and audience trends to modify our advertising/marketing plan and public awareness programs accordingly.
  • Nurture strong relationships with print and broadcast news media, and area marketing, communication and public relations professionals.
  • Provide advice and counsel for internal and external communications needs to our team members and key volunteers as needed. Ensures that team and board members have the tools and training needed to present consistent, compelling, and unified messages that move diverse audiences to give and become involved with us.
  • Position us as a valuable community leader, with unique, recognizable, and understood brand.
  • Perform special assignments and other work, on an as-needed basis. Championing the use of technologies that showcase our brand to new audiences and lead prospects to easily complete online gifts.
  • Direct and utilize our research on brand awareness and on donor, market and industry
  • insights in conjunction with the Strategic Information and Insights team.
  • Participate as requested in our task forces and committees and share best practices from that participation with UWCI.

External Partnerships

  • Enthusiastically collaborate with and influence internal and external stakeholders such as our board members, standing board committee members, other volunteers, our network of local centers, and more.
  • Build and sustain relationships at multiple levels with various constituencies including the board of directors, community leaders, donors and our network colleagues.
  • Support our community presence in Morgan, Hendricks, Boone, Hamilton, Hancock, Marion and Putnam Counties to attract donors and volunteers, and communicate our support of each community.
  • Manage partnerships with a variety of local media outlets, corporate and nonprofit partners and others to enhance our consumer marketing and promotional efforts, and brand awareness.
  • Develop effective strategies for engaging diverse communities in the Central Indiana market.

Explore innovative strategies and partnerships to enhance organizational presence.

Requirements:

Education and Required Experience

  • Bachelor's degree in marketing, business, communications, journalism, public relations, or related fields is required for this role, with essential knowledge spanning media and public relations, events management, online and print communications, and digital marketing.
  • Seven to ten years of experience leading marketing and communications teams is preferred, showcasing proven expertise in strategy development and goal achievement.
  • Strong writing and editing skills are necessary, alongside a collaborative leadership style.
  • While experience in the nonprofit sector is favored, it's not mandatory.
  • Proficiency in planning, managing, and executing multi-channel marketing campaigns is crucial, as is familiarity with various marketing tools and technologies, including market research, data analysis, and visual communication software.
  • Expertise in overseeing digital and social media marketing, alongside effective communication and presentation skills, is essential.
  • The ability to lead diverse teams and manage multiple projects simultaneously while maintaining accuracy and efficiency is paramount in this role.