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Media Director

2 months ago

Santa Monica, United States Wingman Advertising Full time
Job DescriptionJob Description

Job Description and Responsibilities

Position: Media Director

The Media Director will play an integral role for Wingman Media. As the head of the agency’s media department, the Media Director is responsible for strategically managing Wingman’s media offering; understanding the current landscape, trends, and future of media; and ultimately, guiding and evolving the agency’s media capabilities.

In addition to being the strategic lead, the Media Director actively supervises the operations of the media department to ensure it runs smoothly and efficiently. The Media Director is responsible for leading and overseeing the broadcast and digital media teams with strategy, planning, tactical execution, implementation, optimization, and performance analysis.

The Media Director reports directly to the Managing Director of the agency.

Job Duties: Media Director

  • Maintain a strategic vision of the media landscape, stay up to date on media trends, and provide thought leadership on media technology and opportunities.
  • Analyze new and existing media channels for the future growth and evolution of the agency.
  • Research and implement new techniques and technologies that are relevant to clients’ media strategies.
  • Keep up with marketing and industry best practices.
  • Understand the tech stack of the various broadcast and digital media platforms.
  • Train, inspire, motivate, grow, and evaluate media team members.
  • Lead the overall process of strategic media planning and execution.
  • Build multi-channel marketing strategies based on client needs.
  • Supervise and serve as an expert resource for direct reports’ day-to-day media management.
  • Serve as a conduit for clear and consistent communication with cross-functional teams by coordinating with other directors and team leads.
  • Work with media planners, media buyers, and the account team to develop budgets for clients’ media campaigns and track those budgets through frequently updated flowcharts.
  • Recommend tactical implementation and timing for media campaigns.
  • Hands-on management of digital media plans including strategic recommendations, execution details, and budgets.
  • Spearhead and direct the development of client proposals/presentations from a media perspective.
  • Represent the agency in client meetings to pitch media plans and when strategic guidance and analysis are required.
  • Draw insights and optimization recommendations from campaign results.
  • Ensure dialogue with clients and internal teams on informed strategic implications.

Required Tasks: Media Director 

·       Hire, train, and inspire the media team to plan and execute media campaigns with superior quality.

·       Provide constant proactive communication with direct reports through well planned and executed weekly one-on-one meetings.

·       Being available and responsive to cross-departmental requests and media questions.

·       Manage overall media budgets and deadlines.

·       Work with media partners to develop premium access to content in emerging media channels like CTV and podcasts.

Company DescriptionWingman Media is a next generation media planning and media buying agency in Los Angeles. Founded in 2003, Wingman’s employees are Growth Marketing Experts who create highly responsive marketing campaign for companies that sell niche products. Their services include strategic planning, creative development, media planning and buying across all forms of television, programmatic media, and social media channels.Company DescriptionWingman Media is a next generation media planning and media buying agency in Los Angeles. Founded in 2003, Wingman’s employees are Growth Marketing Experts who create highly responsive marketing campaign for companies that sell niche products. Their services include strategic planning, creative development, media planning and buying across all forms of television, programmatic media, and social media channels.