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Senior Paid Search Strategist

2 months ago

Minneapolis, United States Gravity Global Full time
Job DescriptionJob Description

Gravity Global is the world’s most awarded marketing consultancy working with complex brands in complex markets. We are a full-service, integrated brand-to-demand marketing consultancy. We're looking for a Paid Search Strategist to develop and execute paid search campaigns that achieve our client's marketing goals. They will research and analyze keywords, track campaign performance, and prepare reports and presentations.

As a Senior Paid Search Strategist at Gravity Global, you will play a crucial role in planning, executing, and optimizing our clients' paid search campaigns. With your deep understanding of paid search platforms, analytical mindset, and creative thinking, you will drive impactful results, improve ROI, and contribute to the growth and success of our clients' businesses. The ideal candidate should have 7-9 years of hands-on experience in managing paid search campaigns, a proven track record of achieving measurable results, and a passion for staying ahead of the latest trends and technologies in digital advertising.

This is a fantastic opportunity to join an inspirational, talented, creative, and friendly team and the perfect step into the marketing consultancy world.

Responsibilities:

  • Develop and execute effective paid search campaigns across various platforms, including Google Ads, Microsoft Ads, and other search engine marketing channels.
  • Conduct thorough keyword research, audience segmentation, and competitor analysis to identify opportunities to optimize campaign performance.
  • Create compelling ad copy that aligns with client brand guidelines and business objectives while inspiring action.
  • Audit and implement conversion tracking and performance measurement strategies to analyze campaign data and make data-driven decisions for ongoing optimization.
  • Monitor and analyze campaign performance metrics, such as budget pacing, CTR, CPC, conversion rates, and so on, to identify areas for growth.
  • Collaborate with content and design teams to ensure that ads and landing pages are optimized for maximum impact and relevance.
  • Stay informed on industry trends, best practices, and algorithm changes to maintain competitive edge and deliver innovative solutions to clients.
  • Conduct A/B tests and experiments to optimize ad performance and identify winning strategies
  • Provide regular reports and performance insights to clients and internal stakeholders, highlighting achievements and suggesting future strategies.
  • Collaborate with account management teams to understand clients’ business goals, marketing objectives, and develop integrated marketing strategies.
  • Assist in the development of paid search proposals and pitches for potential clients.
  • Participate in team meetings, knowledge-sharing sessions, and contribute to the overall growth of and success of the agency.

Qualifications:

  • Bachelor’s degree or equivalent experience.
  • 7-9 years proven experience in managing successful paid search campaigns, preferable in an agency setting.
  • Paid Social experience a plus.
  • In-depth knowledge of Google Ads, Microsoft Ads, Google Analytics, Adobe Analytics, and other relevant paid search platforms.
  • Strong analytical skills and the ability to interpret and draw insights from data to optimize campaigns effectively.
  • Proficiency in keyword research tools, bid management platforms, and industry-standard SEM tools.
  • Excellent communication and presentation skills, with the ability to articulate complex concepts to clients and team members.
  • Results-driven mindset with a focus on achieving measurable outcomes for clients.
  • Up to date with the latest trends, tools, and best practices in paid search and digital marketing.
  • A passion for continuous learning and proactive approach to problem-solving.
  • Proficiency in Microsoft Office Suite (e.g., Excel, PowerPoint, etc.).
  • Google Ads and/or Microsoft Ads certifications are a plus.

WHAT WE CAN OFFER:

  • Competitive salary + benefits
  • Global career development opportunities
  • Summer Fridays
  • Great company culture

Does this sound like you?

Please apply through our Careers Page. Once submitted, there is no need to call. While we thank you in advance for your interest, please know that due to our high volume, we will only reach out to those whose experience and skills most closely match the requirements of the position.

Gravity Global offers a rewarding environment, where every associate is valued. We appreciate all members of the team, and we are an Equal Opportunity Employer.

Gravity Global participates in E-Verify during the onboarding process. Find the Notice of E-Verify Participation and Right to Work posters here.