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Email and Marketing Specialist

3 months ago

Seneca Falls, United States Northeast College of Health Sciences Full time
Job DescriptionJob Description

TITLE: Email and Marketing Specialist

DEPARTMENT: Marketing and Communications

DIVISION: Marketing and Communications

STATUS: Exempt, Full-time: M-F, 8:30 a.m. to 4:30 p.m., flexible work schedule possible.

As a member of our exempt work force there could be occasions when a commitment beyond the normal workweek may be required.

_____________________________________________________________________

SALARY RANGE: $57,000 to $60,000

BENEFITS:

  • Flexible Work Arrangements Available (where applicable, based on position)
  • Medical Dental Vision Health Savings Account Flexible Spending Account
  • College Paid Life, AD&D, LTD insurance Generous PTO 12 Paid Holidays
  • TIAA Retirement with 8% college contribution after one year of employment
  • Free EAP Counseling Services Free Chiropractic Care

Northeast College of Health Sciences is committed to creating a culture of diversity, equity, inclusion, and belonging with our college campus community. In support of our institutional values, we acknowledge each person’s unique experience, perspective, and ability as contributions that both enrich our community and enhance the professions and people we serve. As such, the College is dedicated to providing equitable opportunities to all future and current employees, including those belonging to groups that have been historically underrepresented in higher education.

GENERAL DESCRIPTION: Reporting to the director of enrollment marketing, the Email and Marketing Specialist is responsible for the creation, implementation and ongoing management of admissions marketing content, with particular focus on email communications to prospective students throughout the enrollment funnel. The Email and Marketing Specialist is responsible for planning, creating, implementing, and measuring the effectiveness of individually targeted communications, using data to ensure progress toward recruitment and enrollment goals.

DUTIES AND RESPONSIBILITIES:

Admissions Marketing

  • Assist with research on best practices and apply available internal data and analyses in support of planning and optimization.
  • Provide project management for assigned projects, sharing status reports and reviews as required.
  • Work with partners across the College to produce collateral like emails, fact sheets, brochures, postcards and articles.
  • Assist with the review/updating of printed and digital publications and ensure that content is current, consistent and accurate.
  • Oversee and update the virtual campus tour, reporting regularly on analytics and visitor analysis.

Email Communications

  • Oversee the creation and publishing of the College's recruitment email communications, building campaigns that enhance engagement, drive conversions, and support enrollment objectives.
  • Work closely with the College’s CRM Manager and Slate CRM system to implement email communications related to admissions, events, tours, and enrollment initiatives.
  • Maintain a communications calendar that aligns with and supports key dates and events.
  • Create, edit, and manage all email content (written, images, and video), maintaining consistent messaging and voice that aligns with the College’s brand and style.
  • Develop impactful calls-to-action that align with the needs and touch-points of the prospect and student life cycle.
  • Track and report on email performance, using analytics to monitor, test and optimize the effectiveness of individual messages and collective communication flows.


General

  • Provide project-specific support as requested.
  • Serve on committees as assigned.
  • Maintain compliance with all College policies and procedures.

Methods of Accountability

  1. Verbal and written communications with the marketing and communications team.
  2. Verbal and written communications with partners and stakeholders.
  3. Faculty, staff and student feedback.
  4. Compliance with College policies and procedures.
  5. Performance evaluations by the vice president of marketing and communications.

Qualifications:

  • Bachelor’s degree required.
  • Three or more years’ experience in admissions, marketing, communications, or related field.
  • Excellent project management skills.
  • Strong cross-functional engagement and collaboration skills.
  • Excellent written and verbal communications skills.
  • Excellent organization skills with attention to detail.
  • Proficient computer skills and ability to learn content management and CRM systems. (Experience with Slate CRM preferred.)
  • Ability to work as part of a team.
  • Ability to manage a fast-paced, multi-task work environment and meet deadlines.
  • Professional demeanor.

If you are interested in applying for this position; please submit a cover letter of interest, resume and contact information for three professional references to: the Office of Human Resources, 2360 State Route 89, Seneca Falls, NY 13148, or e-mail your response to: humanresources@northeastcollege.edu

* Employment is subject to the favorable result of a background investigation and where applicable, confirmation of appropriate degrees and credentialing.

Northeast College of Health Sciences is an Equal Opportunity employer and does not discriminate against students or employees on the basis of age, race, color, creed, gender, sexual orientation, or handicapping conditions (or any other protected status) in its educational programs, financial aid, activities, admissions and employment practices.