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Email and Marketing Specialist
2 months ago
Join Northeast College of Health Sciences as an Email and Marketing Specialist, a key role in our Marketing and Communications team. As a member of our team, you will be responsible for creating, implementing, and managing admissions marketing content, with a focus on email communications to prospective students throughout the enrollment funnel.
Key Responsibilities:- Assist in researching best practices and applying internal data and analyses to support planning and optimization.
- Provide project management for assigned projects, sharing status reports and reviews as required.
- Collaborate with partners across the College to produce collateral like emails, fact sheets, brochures, postcards, and articles.
- Assist in reviewing and updating printed and digital publications to ensure content is current, consistent, and accurate.
- Oversee and update the virtual campus tour, reporting regularly on analytics and visitor analysis.
- Oversee the creation and publishing of the College's recruitment email communications, building campaigns that enhance engagement, drive conversions, and support enrollment objectives.
- Work closely with the College's CRM Manager and Slate CRM system to implement email communications related to admissions, events, tours, and enrollment initiatives.
- Maintain a communications calendar that aligns with and supports key dates and events.
- Create, edit, and manage all email content (written, images, and video), maintaining consistent messaging and voice that aligns with the College's brand and style.
- Develop impactful calls-to-action that align with the needs and touch-points of the prospect and student life cycle.
- Track and report on email performance, using analytics to monitor, test, and optimize the effectiveness of individual messages and collective communication flows.
- Bachelor's degree required.
- Three or more years' experience in admissions, marketing, communications, or a related field.
- Excellent project management skills.
- Strong cross-functional engagement and collaboration skills.
- Excellent written and verbal communications skills.
- Excellent organization skills with attention to detail.
- Proficient computer skills and ability to learn content management and CRM systems (Experience with Slate CRM preferred).
- Ability to work as part of a team.
- Ability to manage a fast-paced, multi-task work environment and meet deadlines.
- Professional demeanor.
Interested candidates should submit a cover letter of interest, resume, and contact information for three professional references to the Office of Human Resources, Northeast College of Health Sciences, or email their response to [insert email address].
Northeast College of Health Sciences is an Equal Opportunity employer and does not discriminate against students or employees on the basis of age, race, color, creed, gender, sexual orientation, or handicapping conditions (or any other protected status) in its educational programs, financial aid, activities, admissions, and employment practices.
