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Real Estate Brokerage Marketing Manager

2 months ago

Boston, United States CHARLESGATE Full time
Job DescriptionJob Description

CHARLESGATE is looking for an experienced Brokerage Marketing & Agent Success Manager to join our team and help us build an inspiring and empowering culture for shared success. This person will report to and partner with our Brokerage Sales Manager to build a comprehensive marketing strategy designed to increase brand awareness, recruit best-in-class talent, and enable our team of agents to reach their full potential.

 

Growth Potential

We’re so much more than a brokerage. We provide our agents with extensive support, growth opportunities, and digital and offline marketing opportunities. In this role, you’ll help not only our current agents develop their marketing strategy and grow their businesses, but you’ll also help us write the marketing & agent success playbook to grow our brokerage significantly over the next few years.

 

Core Accountabilities of the Role

  • Brokerage Marketing Strategy: Owns the creation and implementation of brokerage growth marketing strategy and agent recruitment
  • Agent Success Strategy: Owns the creation and implementation of a holistic agent success & marketing plan designed to increase agent productivity
  • Agent Marketing Toolkit Creation: Develop company marketing tools, services, and programming that empower agent growth and successful delivery of client services & results
  • Company Lead Management: Manage company buyer/seller lead program
  • Social Media Marketing Strategy and Execution: Create and execute brokerage content and social media strategy
  • Brand Awareness: Serves as a partner to the Brokerage Sales Manager to identify growth opportunities and enact strategies to drive more brand awareness for the firm
 

Key Responsibilities of the Role 

  • Build a scalable marketing strategy designed to attract new agents to the brokerage and increase CHARLESGATE brand awareness.
  • Build a scalable marketing strategy to help increase CHARLESGATE agent's success, their own personal brands, and create a more holistic marketing program for regular agent training.
  • Analyze campaign effectiveness, own reporting metrics, and iterate to improve performance
  • Execute a full suite of listing marketing services for agents including creating websites, property flyers, and social media posts and ads
  • Write & ghostwrite monthly sphere list newsletter for agents
  • Manage agent video marketing services including agent branding videos, listing property videos. 
  • Write video scripts designed to showcase individual properties and build agent brands.
  • Oversee and manage all agent onboarding initiatives related to marketing including headshot scheduling, bio generation, sphere list transfer, and adding new agents to our website.
  • Manage our in-house graphic design software, the CHARLESGATE Design Studio. Responsibilities include onboarding new users, training agents on utilizing the templates, identifying opportunities for new templates, and ensuring usage across the brokerage department.
  • Host monthly trainings with agents on marketing best practices
  • Host individual one-on-one trainings sessions with agents to dive deep on specific marketing topics and brand building techniques
  • Manage yearly event calendar in collaboration with the Brokerage Sales Manager
  • Handle marketing promotion, vendor coordination, budgeting, and invoicing for all brokerage team events
 

Technical Qualifications for the Role 

  • 5+ years of experience in marketing, with 2+ years in the real estate industry
  • Experienced, native social creator on Facebook, Instagram, LinkedIn, TikTok, and YouTube, etc
  • Experience with HubSpot preferred
  • Experience with paid ad platforms including Google and Meta a plus
 

What You Bring To The Table Personally

  • Super creative and innovative marketing mindset
  • Excellent written and verbal communication skills with an eye for detail
  • Ability to work hand in hand with real estate professionals to help build their business and personal brand
  • Strong project management skills with the ability to manage multiple projects simultaneously and prioritize effectively
  • Proven track record of developing and executing successful marketing programs and campaigns

About CHARLESGATE

 

“Best Places to Work” and “Inc. 5000 Fastest Growing Companies in America” award-winning firm

 

CHARLESGATE is an interdisciplinary real estate firm that services all aspects of residential and multifamily real estate - property management, sales brokerage, investment sales, construction, and new development. Our vision is to inspire and empower our clients, our team, and our communities through comprehensive real estate solutions. We are headquartered in Boston in the Back Bay, and we are rapidly growing, including making the Inc 5000 list of the fastest growing private companies in America 4x.

 

As a Values based firm, we are founded on the Core Principles of ETHICS. RELATIONSHIPS. RESULTS. as well as our Seven Fundamental Cultural Values that we expect our team to exhibit:

  • Positive Attitude. Smile and move
  • Empathy. Seek first to understand the perspectives of others
  • Proactivity. Bias towards action using good judgment
  • Ownership. See the big picture
  • Curiosity. Think, learn and rapidly improve
  • Resourcefulness. Be effective
  • Communication. Be concise, articulate and make meaning clear
 

Employees First

We are an employee first organization that believes that being committed to our employees first is the only way we can deliver the best service to our clients. Our office culture and work environment is second to none to promote harmony in all of our lives. We do everything we can to offer a comprehensive benefits package, including:

  • Competitive salary.
  • Health Insurance - Excellent and industry leading coverage.
  • Paid time off - Liberal and flexible. Enjoy yourself.
  • Company holidays - A lot. If it is a holiday, we take it off.
  • 401K/FSA/supplemental insurance - All available.
  • A support team like none other in the industry.

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