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Director of Integrated Marketing

2 months ago

New York, United States Summer Health Full time
Job DescriptionJob DescriptionWho we are

Summer Health is helping raise the healthiest generation with 24/7 text-based access to pediatric care. We believe that every family deserves quick, reliable, trusted access to health care when and where they need it most, and our aim is to improve the health outcomes of millions of children.

We have raised over $19M through Series A funding from investors including Sequoia, Lux, 7wire Ventures, Chelsea Clinton’s Metrodora Capital, Pivotal Ventures, Box Group, and others to achieve this goal.

Job description

As our marketing lead, you share a passion for our mission and working at an early-stage startup, and will share the story of Summer Health with consumers and B2B partners. This full-stack marketing role is based onsite with our team in NYC or SF and requires strategy, execution, flexibility, and a spirit of shared mission and purpose. You will lead, oversee, and execute all aspects of the company’s marketing strategy and initiatives and partner closely with the broader organization, including our clinical partners and product team, to engage new and existing members. You will also support growth by building a strategic marketing agenda across paid, owned, and earned channels.

What you’ll do

  • Lead the development of the Summer Health brand by building a deep and nuanced understanding of our consumers and their needs

  • Responsibilities span brand strategy, community, content, partnerships, performance, lifecycle, analytics, and social marketing capabilities

  • Define our content programming and community agenda, elevating the right stories to the right audiences across various mediums

  • Drive ROI-positive go-to-market strategies across paid, owned and earned channels to drive new user growth

  • Manage a team of full and part-time content, social media, paid marketing and other individual contributors

  • Define and implement lifecycle marketing strategies that nurture retention through engagement and personalization

  • Drive decisions rooted in data and distribute key marketing analyses for the business

  • Partner closely with the product team on market and customer user research to inform business, product and marketing strategy

  • Find ways to surprise and delight everyone who interacts with our brand

  • Collaborate and foster a true partner relationship between marketing and the broader organization

Required skills

  • Customer obsession: you understand our customers intimately and aim to find new and inventive ways to reach and support them

  • Quantitative, data-driven thinker fluent in dashboards, reporting, and measuring and attaining KPIs

  • 8+ years in marketing with at least 3 years at an early-stage startup (preferably seed/series A)

  • A proven leader with at least 2 years of management experience, and a track record of building and nurturing high-performing teams in a flexible, fast-moving environment

  • A structured thinker with demonstrated ability to design and execute growth and marketing strategies that scale and leverage our brand as a business growth lever

  • Exposure to many facets of marketing: brand, product, growth, lifecycle, PR/comms, community, social, etc.

  • Strong grasp of consumer insights and a customer-centric mindset. Desire to understand the members’ motivations and customer experience

  • Strong understanding of when and how to work with freelancers and agencies to get the best output (and when to bring work in-house)

  • A natural collaborator and clear communicator who seeks out feedback and ideas from team members

What we’re looking for

We want you to be absolutely obsessed with the problem we’re trying to solve. Use our product. Live it and breathe it. Talk to customers. Talk to non customers. Tell us what you love and don’t like. Come prepared to talk about what it’s going to take to dominate the category of pediatrics and be the largest player in the market. Bring original ideas and a competitive spirit to win.

We’ve got you covered

  • Competitive base salary. Compensation offered for this role will be based on multiple factors like experience and expertise.

  • Equity compensation. All of our offers include meaningful stock options.

  • Non-accrual PTO. Take time off whenever you need it.

  • Medical insurance. We cover 75% of your premium and 50% of your dependents’ premiums.

  • Dental and vision insurance. We cover 100% of the premium for you and dependents.

  • One Medical membership. One Medical is a members-only medical concierge platform accessible to all of our employees free of charge.

  • Retirement 401(k). Save for retirement through our plan through Slavic.

  • Workstation setup. We offer a one-time $250 stipend to make sure you can create a work environment that supports your unique needs.

  • Monthly book club lunches. Reimburse monthly audible + lunch of your choice each month and enjoy it over Zoom with your lovely colleagues while discussing the book of the month.

  • Parental leave. Twelve weeks of paid leave after 1 year at the company.

Compensation Range: $160K - $180K