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Media Planning, Political

2 months ago

New York, United States Assembly Full time
Job DescriptionJob Description

We are Assembly, a leading global omnichannel media agency that merges data, talent, and technology to catalyze growth for the world's most esteemed brands. Our holistic approach weaves together compelling brand narratives with a comprehensive suite of global media capabilities, driving performance and fostering significant business expansion. Our initiatives are powered by STAGE, our proprietary operating system, and executed by a dedicated global team of over 2,300 professionals across 35 offices worldwide. Committed to purposeful action, we lead the way in social and environmental impact within the agency realm. As a proud member of Stagwell, the challenger network designed to revolutionize marketing, Assembly continues to set new standards of excellence.

ICYMI: Assembly was named Campaign US 2024 Media Agency of the Year, and our North America CEO, Valerie Davis, was recognized as Adweek’s Media All-Stars Executive of the Year. Our innovative work has also earned prestigious accolades, including The Webby Awards, Effies, and Cannes Lions.

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Assembly is looking for a Media Planning Consultant (Freelance) to work on our Political Media team. The planner will be responsible for plan development for assigned account(s). This contract will be from April through election season in November.

Since ASM’s Political team is so dynamic, its team members must be extremely flexible and able to lead their clients in a fast-paced environment where the ability to pivot & juggle many tasks at once is required. An interest in current events and US politics is preferred.

Responsibilities:

  • Demonstrate a strong understanding of the client’s business and the consumer / voter journey
  • Assist the team in development of integrated media plan options and recommendations (digital & offline)
  • Maintain accurate budget control of flowcharts and documents (i.e., client payments, vendor invoices, buy sheets)
  • Demonstrate sound knowledge of digital media fundamentals, including media math, target audience development and communication goals (reach/ frequency / impressions)
  • Proficiency with syndicated media systems such as Telmar (MRI-Simmons, Scarborough), and MediaOcean (Prisma, OX), and a solid understanding of Microsoft Excel
  • Ensure proper execution of digital media plans by monitoring schedules & reporting results
  • Exhibit creativity & agility when problem solving
  • Seek out new opportunities, collaborate with investment teams on creative media activations, and author idea centric briefs for partners (internal and external)
  • Charismatic presentation (storytelling) of work to internal and external constituents
  • Analyzing the results and making optimization recommendations while the media is live and using empirical data to improve results for the next buying cycles
  • Having clear and technical knowledge of tactic strengths and weaknesses
  • Ensure that campaigns launch on schedule and are fully executed according to the insertion orders
  • Assist with documenting, updating and maintaining traffic sheets, trafficking and other digital workflow processes
  • Guide digital performance media set-up and activation to achieve client goals and KPIs
  • Synthesize media data to guide optimizations and inform media performance story

Requirements

  • At least 7 years of media planning experience
  • Solid research and analytical skills, good mathematical aptitude and attention to detail
  • Familiarity with variety of media tools and software
  • Ability to organize, prioritize, work well under pressure with multiple assignments; meet tight deadlines and multi-task
  • Strong sense of teamwork and collaboration
  • Excellent written / verbal communication and presentation skills
  • Demonstrated problem solving skills
  • Strong relationship building skills
  • Digital media expertise

Benefits

Why Assembly?

  • We care about your growth – we offer competitive salaries and annual compensation reviews
  • We recognize and celebrate your success…all the time Whether it’s through company meetups, employee recognition programs, or just a regular day, we make sure our people’s achievements are known and appreciated
  • We’re truly a people-first organization. That’s why we offer a Flexible Time Off policy that puts you in control of your work-life balance, as well as market-leading primary and secondary caregiver and parental leave policies
  • We have a hybrid in-office/remote working policy that focuses on bringing people together in-person when it’s needed most, i.e., team strategy brainstorms, learning & development opportunities, and company meetings
  • We care about social and environmental Impact – we have dedicated Impact Champions who collaborate globally to make sure we’re leaving the world better than we found it
  • We have an amazing group of Employee Resource Groups who form close knit communities and are committed to guiding the agency to become more inclusive, diverse, and representative of the world around us
  • We’re part of Stagwell, the challenger network built to transform marketing. We’re nimble and digital-first, and we’re quickly growing to take on the biggest legacy hold cos

In addition to medical, dental and vision coverage, we offer a generous PTO plan, 401k program, comprehensive family planning benefits (including paid parental leave), and pre-tax commuter benefits. Benefits/perks may vary depending on the nature of your employment with Assembly and the location where you work.

Equal Opportunities

In order to comply with equal pay and salary transparency laws in various locations, we believe the target range of monthly compensation in all locations within the United States for this role is $7000-8000/month USD. Actual compensation is influenced by a wide array of factors including but not limited to skill set, level of experience, and location.

At Assembly, we believe every career is as unique as the individual and empower employees to reach their full potential in a winning culture motivated by a powerful purpose.

Assembly is an advocate for equal opportunity in the workplace. We are committed to ensuring equal opportunities regardless of race, color, religion, sex, national origin, sexual orientation, age, citizenship, marital status, gender identity, status as a protected veteran, among other things, or status as a qualified individual with disability. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements. If you have a disability or special need that requires accommodation, please let us know. EEO Employer M/F/Vet/Disabled.