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Paid Search and Organic Social Media Manager
1 month ago
Russell Tobin & Associates is currently seeking a Paid Search and Organic Social Media Manager, 06 Months Contract role for one of our Fortune 500 clients, at South San Francisco, CA (Remote with 10% Travel). Apply today for immediate consideration.
Hourly Pay: $80 to $89 W2
Location: South San Francisco, CA (Remote with 10% Travel)
Duration: 06 Months Contract until Feb 2025
Overview and Description:
- The Paid Search and Organic Social Media Manager is accountable for delivering high-quality and impactful digital customer experiences through search and organic social media as part of the Experience Operations (XO) team.
- The Paid Search and Organic Social Media Manager will be responsible for developing and implementing strategies across channel platforms to effectively reach and engage our target audiences.
- The ideal candidate will have a proven track record of success in managing search and social campaigns, a deep understanding of pharmaceutical strategies and a passion for driving results through digital channels.
- You will be the single point of contact for specific areas of the business and will be the team's expert for that partner, gathering insights, sharing and applying learnings across paid search and organic social.
- You will enable the strategy by collaborating with internal teams to translate marketing objectives and develop comprehensive paid search and organic social media goals and execute tactics that support and drive the business, reach our target audiences and improve performance measures.
- You will manage agency partners to ensure high-quality strategy, content, execution and communicate a clear channel strategy to ensure success across all services.
- The Manager will plan, execute, and optimize campaigns across platforms such as LinkedIn, Facebook, Instagram, Google, Bing (among others), ensuring optimal targeting, and performance tracking.
- Audience Targeting: Utilize advanced targeting capabilities and audience segmentation strategies to reach and engage personas and decision-makers within targets.
- Paid Search Budget Management: Monitor and manage campaign budgets effectively, ensuring efficient allocation of resources and maximizing spend.
- Performance Analysis: Leverage internal analytics and external data to support insights and business-focused recommendations.
- A/B Testing: Implement testing methodologies to optimize ad creative, messaging, targeting parameters, and landing pages for maximum performance and effectiveness. Seeks opportunities to optimize, test pilots, or advance new capabilities and share learnings across XO and the broader enterprise.
Who You Are:
- You have a Bachelor's degree or commensurate work experience including 5+ years experience working in digital media marketing, media agency, digital brand strategist, social media, analyst, media planning, strategy.
- Previous experience working in Experience Operations as a Paid Search or Social Media Manager
- In-depth knowledge of social media advertising platforms, including LinkedIn Ads, Twitter, Meta Ads Manager, Google, Bing, GDN.
- Highly experienced working within a SMMS, Sprinklr, Khoros, Sprout Social.
Preferred Skills
- Digital customer experience.
- Pharma/biotech experience or experience in a highly regulated industry.
- Certification in social media marketing platforms (Facebook, LinkedIn Marketing Labs) and Google Ads.
- Knowledge of GA4.
Russell Tobin is a leading minority-owned professional and technical recruitment and staffing advisory organization. We are comprised of specialized practices focusing on a variety of skill sets and industries. Having a depth and breadth of industry expertise, our subject matter experts are able to provide tailored and swift sourcing solutions to fulfill client hiring needs. In other words, we connect top talent with companies.
As a certified minority-owned business, Pride Global and its affiliates - including Russell Tobin, Pride Health, and Pride Now - are committed to creating a diverse environment and are proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, pregnancy, disability, age, veteran status, or other characteristics.
Russell Tobin offers eligible employees comprehensive healthcare coverage (medical, dental, and vision plans), supplemental coverage (accident insurance, critical illness insurance and hospital indemnity), a 401(k)-retirement savings, life & disability insurance, an employee assistance program, identity theft protection, legal support, auto and home insurance, pet insurance, and employee discounts with some preferred vendors.
