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Media Relations Coordinator

2 months ago

Dallas, United States State Fair of Texas Full time
Job DescriptionJob DescriptionDescription:

ABOUT THE STATE FAIR OF TEXAS

Since its inception in 1886, the State Fair of Texas has celebrated all things Texan by promoting agriculture, education, and community involvement through quality entertainment in a family-friendly environment. The State Fair of Texas is a 501(c)(3) nonprofit organization with proceeds helping to preserve and improve our home, Fair Park; underwrite museums, community initiatives, and scholarship programs to support students throughout the Lone Star State pursuing higher education; and help improve State Fair operations. The 2024 exposition runs September 27 through October 20 in Fair Park. Visit BigTex.com for more information.


SUMMARY

The State Fair of Texas is seeking Media Relations Coordinators (MRCs) to join the seasonal team for our largest fundraiser of the year – the 2024 State Fair of Texas event. Media Relations Coordinators serve as one of the primary points of contact for public and media relations efforts for the annual State Fair of Texas event. They will actively monitor the media landscape and participate in crafting and disseminating the broad communications strategies that will enhance positive coverage of the State Fair of Texas. By maintaining relationships with the media, drafting press releases, pitch letters, and other written materials, and coordinating media pitches with other departments, the Media Relations Coordinators play key roles in influencing audiences about the annual event and the organization's overall mission. Knowledge and love of Big Tex and the State Fair of Texas are essential.

This is an ideal position for folks who have worked for many years either as a member of the media or in a media relations role.


This is an in-person paid (hourly) position from July 10 through October 25, 2024. Applicants must be able to work all 24 days of the Fair (September 27, 2024, through October 20, 2024). Work may include long hours including early mornings, late nights, and weekends, in all weather conditions, when necessary.


DUTIES and RESPONSIBILITIES


Possible Functions:

  • Serve as a point of contact for media inquiries. Monitor incoming requests from the media and be available to coordinate stories and breaking news issues as necessary;
  • Proactively identify outlets/reporters to pitch news stories and aggressively seek media coverage for the State Fair of Texas;
  • Cultivate, nurture, and maintain relationships with key media;
  • Actively monitor all media (print, TV, radio, Internet), identifying stories of interest for the event and the organization’s mission;
  • Work closely with other departments to help craft communications strategy, coordinate media pitching and maintain consistency in organizational messaging;
  • Help create, maintain, and disseminate all press materials;
  • Set up interviews with Fair spokespeople as necessary (this role will not perform interviews as a spokesperson);
  • Work closely with SVP of Public Relations and support all projects as necessary;
  • Assist in the promotion of all State Fair of Texas events;
  • Draft press releases, pitch letters, letters to the editor, op-ed pieces, and other press materials as needed;
  • Draft speaking points and prepare Fair spokespeople for interviews, as needed;
  • Maintain interview log, media database, and internal media files;
  • Document all work and provide media coverage reports and project summary reports for internal accessibility;
  • Work information booths, call center, and guest relations as requested leading up to and during the event.


Marginal Functions:

  • May answer multi-line telephone system;
  • Perform additional related duties and responsibilities as assigned.


Requirements:

EXPERIENCE and TRAINING GUIDELINES


Preferred Education and/or Experience:

  • Bachelor’s degree in related field or equivalent experience;
  • 5+ years of media relations or related experience;
  • Existing relationships with mainstream and new-media a plus;
  • Exhibit creativity and innovation in media relations, such as identifying story ideas and successfully pitching them to media;
  • Knowledge of and experience with media monitoring software/services, press release distribution services, online media databases, and preparing pitch lists;
  • Excellent written, verbal, and interpersonal communication skills;
  • Ability to think strategically about promoting the nonprofit mission and events of the State Fair of Texas;
  • Excellent organizational and problem-solving skills, with the ability to manage multiple and shifting priorities and projects;
  • Excellent attention to detail and follow through;
  • Ability to work both independently and as a team player, while recognizing the nature of a small nonprofit;
  • Demonstrated ability and willingness to take initiative;
  • Highly proficient computer skills with demonstrated knowledge and practical application of Word, Excel, PowerPoint, and other software programs as needed;
  • Previous event and/or nonprofit experience preferred;
  • Work all 24 days of the Fair (September 27, 2024, through October 20, 2024);
  • Willingness to work a flexible schedule, including early mornings, nights, weekends, and holidays, as needed.


WORKING CONDITIONS

Environmental Conditions:

  • Office environment; exposure to computer screens;
  • Exposure to a range of environments, including outdoors and all weather conditions, during the annual State Fair of Texas event.


Physical Conditions:

  • Essential and other important responsibilities and duties require maintaining physical condition necessary for sitting for prolonged periods of time; prolonged standing, bending, and lifting; walking and driving golf carts outdoors; working consistently requires manual dexterity.