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Real Estate Marketing Manager
2 months ago
As the Marketing Manager, you will work with the New Developments Team, Design Team, management, clients and vendors to develop strategies that will drive quantifiable performance and business impact as well as seek out new marketing capabilities, performance benchmarks, evolving best practices, and new technologies/tools for all channels across multi-verticals.
Typical Jobs Would Include:
● Digital Strategy
● Research
● Data
● Marketing
● Engagement Marketing
● Managing Advertisement and Marketing Spend
● New Development Launches
Responsibilities
● Develop strategic marketing efforts and initiatives that serve client value for digital and traditional marketing solutions for both existing clients and new business prospects.
● Leverage client marketing measures and performance via data in order to develop optimal marketing mix.
● Convert brand insights into meaningful digital behaviors and marketing strategies.
● Partner with Account Management to understand client business and marketing objectives and develop innovative marketing plans, establish metrics and use performance outcomes to sustain growth.
● Interact effectively with creative team to provide vision and inspiration and align marketing concepts with defined marketing channels
● Lead development of the client strategic roadmap.
● Partner with our team to identify client growth opportunities, establish research plans, interpret results and evolve communications founded on results and learning,
● Be the arbiter of optimization decisions, with client objectives and demonstrated performance as key input
● Contribute to influence talent across the agency driven to deliver client excellence and who can partner with internal teams to craft the best solutions for the client and the agency.
Qualifications
● Minimum 2-3 years experience in digital strategy as well as traditional marketing
● Strong understanding and experience in the digital environment building a highly motivated and talented team and leadership capabilities to work successfully with a complex matrix of stakeholders.
● Exceptional interpersonal skills including written and verbal communication skills.
● Ability to audit/measure, design and evolve a digital approach based on a deep understanding of today’s users and the target audience for future users.
● You are known as a problem solver and demonstrates good judgment in selecting methods and techniques for obtaining solutions.
● Background in media planning and buying a plus
● Experience in Real Estate a plus
● Bachelors Degree in either; marketing/communications/business
