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Sr. Marketing Manager
2 months ago
This position reports to the head of marketing. The work environment is fast-paced, and we highly value personal leadership. The position can be in-office or hybrid for local candidates or fully remote (depending on geography). Some preference may be given to local candidates.
Responsibilities:
- Develop and implement comprehensive marketing plans for assigned campaigns, service categories, and industry segments.
- Manage and execute channel marketing across digital, traditional, and industry media relations.
- Oversee the development and execution of in-person and virtual marketing events.
- Direct the application process for all awards and industry recognitions, collaborating with industry partners, clients, and creative resources.
- Align efforts to performance, collaborating with our digital marketing manager.
- Identify and cultivate strategic marketing partnerships to expand reach and achieve marketing goals.
- Identify and leverage industry trends and best practices to optimize marketing strategies.
- Collaborate with cross-functional teams, industry partners, and independent contractors to ensure alignment and support marketing goals.
- Minimum 7-10 years of experience in B2B marketing. We will consider exceptional candidates at all levels but anticipate hiring a sr. manager.
- Experience in the corporate learning and development industry will be valued but is not required.
- Understanding of marketing analytics and ability to measure ROI.
- Exceptional written and verbal communication skills, with the ability to tailor messaging to different audiences.
- Experience with marketing automation and analytics tools (SalesForce, Pardot, Google Analytics, etc.) is a plus.
- Competitive salary and benefits package.
- Opportunity to work in a fast-paced and dynamic environment.
- Be part of a growing and innovative company at the forefront of the industry.
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