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Sr. Director of Brand Marketing

2 months ago

Salt Lake City, United States Better Being Co. Full time

About Us

At Better Being we empower and inspire individuals to feel better and live healthier lives by providing the most trustworthy, pure, and innovative natural wellness solutions. If you thrive in a challenging work environment, surrounded by incredible team members who will help you grow and do your best work, Better Being is the right place for you. Come build with us and be part of an award-winning company that’s helping create meaningful and lasting change in the healthcare industry.


Job Summary

Lead the go to market strategy and brand plans for the #1 health food store supplements brand, Solaray. Drive brand growth through innovative and impactful marketing campaigns, disruptive product launches, and excellent people leadership across internal and external cross functional teams and agencies.


Essential Functions:

  • Develop,implement, and oversee execution of the Solaray Brand Strategy
  • Create, develop, and lead GTM strategy and plans for brand and products that are cohesive, disruptive, and flawlessly executed for maximum impact.
  • Lead internal and external agencies across paid, owned, earned to execute holistic brand and product campaigns.
  • Lead brand team and multifunctional team to deliver best in class execution of brand strategy.
  • Analyze business, consumer, customer, and competitive trends to inform business priorities and marketing pivots with data.
  • Partner with sales teams to drive sell in and sell thru: Develop strategic in store and sell-in initiatives, oversee shopper marketing programs, oversee selling materials and educational trainings.
  • Collaborate with various internal departments and external vendors on developing new product formulations and manages product life cycle of existing products.
  • High performing people leader to develop and manage a high performing team of direct and indirect report across a multifunctional team.


Additional Responsibilities:

  • Collaborate with colleagues and other brand managers on various projects
  • Maintain and develop relationship with academia and professional community
  • Attend industry trade shows and events
  • This position requires some travel
  • May participate in various projects with other functional areas
  • Support of and involvement in company, department, and/or safety policies, procedures, programs and activities


Job Qualifications:

  • Masters of Business Administration degree (MBA) preferred with a minimum of seven years’ experience with CPG Marketing.
  • Able to be strategic as well as execute with excellence
  • Strong business acumen
  • Consumer and Product obsessed. Experience mining trends and translating insight into marketing campaigns and product launches.
  • Strong people leader. Experience leading a marketing team, cross functional team, and internal and external agencies required.
  • Experience creating marketing campaigns, leading paid media, and launching new products required.
  • Experience in the supplements, natural products, health & wellness industry preferred.
  • Strong analytical skills a must: Demonstrated ability to create, analyze, synthesize, and present data to influence strategy.
  • Excellent written and verbal skills. Ability to effectively present information both written and oral and to respond to questions from groups of managers, company employees, sales representatives, customers, and the public.
  • Comfortable with ambiguity and establishing new processes as needed.
  • Available to travel to Salt Lake City, Utah at least 1x/month required.


Physical Requirements:

  • While performing the duties of this job, the employee is occasionally required to stand, walk, sit, talk and hear.
  • Employee must exert up to 30 lbs. of force occasionally, and/or up to 10 lbs. of force frequently, and/or a negligible amount of force constantly to move objects.
  • Specific vision abilities required by this job include near acuity, far acuity, depth perception, accommodation, color vision, and field of vision.


Our Benefits

Join our team and enjoy a comprehensive package of competitive benefits and perks designed to support your well-being and professional growth. Our offerings include:

  • Access to our Employee Health Clinic for your medical needs.
  • Comprehensive Medical, Dental, and Vision Insurance coverage.
  • Participation in our Family First Program, emphasizing work-life balance.
  • 401(K) plan with generous employer match to help you plan for the future.
  • Educational Reimbursement opportunities to support your continued learning and development.
  • Wellness Incentives to promote a healthy lifestyle.
  • Substantial product discounts, because we value our team members as customers too.
  • Generous Paid Time Off and Paid Holidays, ensuring you have time to rest and recharge.


For more information, check out our website Better Being Careers and join us in experiencing a workplace where your well-being and success are our top priorities.


This description is not intended to be an exhaustive list of responsibilities and qualifications.

The position, duties, and qualifications are subject to change at any time.


Better Being Co. provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.

This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.