Digital Strategist

4 weeks ago

Madison, United States Hiebing Full time
Job DescriptionJob Description

Hiebing is a full-service marketing agency focused on driving momentum for the brands and clients we serve. We are a curious crew who live by a We Before Me credo, knowing that teams outperform individuals and that we always have each other’s backs. We have the privilege to serve within our communities, donating thousands of hours of our time in pro-bono work for organizations making meaningful change. Camaraderie is real (as is the Beer Fairy). And together we generate great work, good karma and a pretty nice chunk of bonus money for everyone at the end of a good year. Come learn and grow with us.

SUMMARY

We are seeking a digital strategist to serve as the lead on a variety of digital projects, including website production, mobile applications, email, social and integrated marketing campaigns for our clients. The digital producer is the liaison between our clients and the technical and creative teams. In this role, you’ll be responsible for first gathering/analyzing data and client requirements, then working with the technical team to create and deliver a plan that meets those requirements. Next, you’ll run logistics on the project and oversee the team’s efforts to carry out the plan you created in a timely and profitable way. Finally, you’ll deliver the finished product to the client and work to ensure client satisfaction.

A successful digital strategist at Hiebing is a helpful mentor, team partner and client partner all rolled into one. You must have a solid understanding of agile methodologies, a passion for technology and the digital space, and intelligently speak the language and interpret and document technical requirements. We are seeking a candidate who has previous familiarity with digital marketing tactics, technologies and vendors.

RESPONSIBILITIES:

  • Obtain a holistic understanding of client goals and objectives to develop a strategic digital marketing plan that helps meet those goals, using data and insights at the center point
  • Work directly with clients and internal teams to gather functional and  technical requirements (etg., third-party software integration and dependencies) to define detailed project plans and timelines
  • Manage the execution of digital projects from start to finish and put learnings into action for future projects
  • Manage cross-functional teams. Work to ensure resources are in place. Holds others accountable for deliverables
  • Manage, monitor and maintain the project scope, and communicate status of scope to team members

QUALIFICATIONS:

  • 4+ years experience in digital marketing or similar web/technology-related field
  • Polite but assertive—able to take charge and drive progress. A bias for action and hustle
  • Able to juggle multiple projects, work within deadlines and budgets and proactively manage them in a fast-paced agency setting
  • Background in digital web development processes (basic understanding of HTML, JS, CSS, PHP, MySQL and web infrastructure a plus)
  • Knowledge or experience with agile methodologies
  • Passion for online marketing and staying current with relevant industry issues and trends
  • Can deliver instructions in a clear and concise manner, providing proper materials and documentation when necessary
  • Can think clearly and diplomatically when participating in a discussion to field complex or sensitive questions from internal groups
  • Experience with various project management platforms a plus
  • Agency experience desired
  • Ability to work hybrid in an open-office environment
  • Ability to work in the United States without requiring sponsorship now or in the future 

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