Consumer Strategist
4 weeks ago
Position at WebMD
WebMD Ignite is a full service growth engine for health systems and health-centric organizations. Our comprehensive experience, datasets and breadth of capabilities maximize our partners' marketing investments resulting in an enhanced reputation, deeper loyalty and profitable growth.
Position Summary:
The Consumer Strategist is a client-facing role that crafts insight-driven, measurable, and behavior-changing business strategies, while also fulfilling corporate objectives and goals. The role is also responsible for identifying insights and client reporting, both development and delivery.
Primary Responsibilities & Essential Functions:
- Client Business Strategy
- Understands, researches, and monitors trends, opportunities, and challenges in healthcare provider business and objectives
- Manages and develops relationships with clients including client marketing, operations and care delivery teams
- Conducts client discovery meetings to uncover unique client challenges and opportunities
- Leads and/or supports the development, management, and presentation of key client business plans
- Serves as a point of contact for internal and external stakeholders on business strategy projects and accountabilities
- Communications Solutions
- Fosters understanding of client goals and feedback within business solutions
- Partners with team members to develop comprehensive solutions that incorporate all team capabilities
- Supports, monitors, and tracks program results and key performance indicators
- Collaborates across communications solutions to deliver standardized customer experiences and results
- Supports integration of new, evolving, and existing company products and solutions
- Proactive Insight and Opportunity Identification
- Manages and monitors progress of dashboard report configuration
- Manages and monitors progress of research requests
- Team Leadership
- Facilitates cross functional team communication and work allocation based on client and/or project need
- Bachelor's Degree or equivalent in Business or Marketing is preferred
- 5 years of experience in strategic marketing, project management, and client management including leadership of team(s), processes, and programs
- Healthcare marketing experience desired
- Advanced level understanding of digital marketing ecosystem and emerging trends as well as proficiency in digital consumer engagement, programmatic marketing solutions, technology stack and software solutions
- Google Marketing Platform certification highly recommended
- Ability to lead and complete complex analysis of external and internal strengths, weaknesses, opportunities and threats
- Ability to set priorities and manage time to complete tasks and meet deadlines
- Ability to research and analyze data and translate findings into products, solutions, and optimization ideas
- Ability to communicate detailed information to all stakeholders including internal and external senior leaders - verbally or in writing
- Ability to coach, mentor, and train co-workers on policies, processes, and best practices
- Experience with direct mail and email campaign development
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