User Experience and Technical Marketing Specialist

3 weeks ago

Wichita, United States Emprise Bank Full time
Job DescriptionJob Description

At Emprise Bank, everything we do is focused on empowering the neighborhoods, businesses, and people in our communities to thrive. We proudly work to provide extraordinary customer service and products to help our customers achieve their goals.

We are currently seeking a User Experience and Technical Marketing Specialist to join our Marketing team in Wichita, KS. This role is responsible for managing both digital and non-digital experiences while handling technical challenges that arise.

A successful candidate will have:

  • Proficient in visual design, interaction design, and UX best practices.
  • Strong technical and analytical skills
  • Experience in website management, email marketing, and workflow automation
  • Knowledge of HTML, CSS, JavaScript, SEO practices, web analytics tools (e.g., Google Analytics), and AI and machine learning
  • Ability to work independently and collaboratively
  • Excellent verbal and written communication abilities
  • Adaptability and learning agility
  • Empathy and deep understanding of user needs
  • Creative and analytical problem-solving
  • Exemplary customer service experience
  • An understanding of and commitment to our values

Essential functions of the role:

  • Increase marketing division efficiency by outlining and optimizing workflow processes.
  • Perform attribution modeling and customer sentiment analysis across touchpoints, with support from the Data & Analytics team.
  • Oversee and manage website fixes, workflow automation, and enhance user experience across all bank interactions, both digital and non-digital (e.g., branch interactions, customer service touchpoints).
  • Translate empathy for user needs, emotions, and behaviors into designs and interactions that resonate with users.
  • Develop, manage, and optimize automated marketing campaigns, workflows, and sequences with techniques such as segmentation, personalization, and A/B testing to enhance customer engagement and retention.
  • Address various technical challenges as they arise
  • Other duties as assigned within the scope and responsibility of the job

Requirements

  • Bachelors in Information Technology, UX/UI Design, Marketing, or related field required
  • Experience in digital marketing, website management, email marketing, technical solutions required
  • Minimum 1 year UX/UI design required

Benefits

In addition to a competitive salary and benefits, Emprise offers professional growth, a rewarding and challenging environment, opportunities to be involved in our communities, and a culture of integrity, passion, and success. We also offer shift differential pay for bilingual candidates

At Emprise Bank, empowering people to thrive means having an all-inclusive culture that honors our commitment to all dimensions of diversity in our workforce and embraces inclusion of all people. People of color, women, LGBTQIA+, veterans, and persons with disabilities are encouraged to apply.

To learn more, please visit our website at www.emprisebank.com.

Emprise Bank is an EEO/AA/ADA/Veteran Employer/Member FDIC/Drug Free Workplace.

Emprise Bank participates in E-Verify and will provide your Form-I 9 to the federal government to confirm authorization to work in the United States.

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