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Marketing Coordinator
2 months ago
Job Title:Marketing CoordinatorLocation:Marsell HQ OfficeReports To:Senior Vice President, Social WellnessFLSA Status:HourlySalary RangeStarting at $57,000
Position Summary: Reporting to the Senior Vice President of Social Wellness, this position is responsible for executing marketing strategies and campaigns. The role involves a variety of tasks that support the overall marketing efforts of MARSELL Wellness Center.
Essential Duties and Responsibilities: To perform this job successfully, an individual must be able to perform the following satisfactorily; other duties may be assigned. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
Campaign Planning and Execution:
- Assist in the development of marketing strategies and campaigns.
- Coordinate the execution of marketing campaigns across different channels (digital, print, events, etc.).
- Track and analyze the performance of marketing campaigns.
- Create and manage content for marketing materials such as brochures, emails, newsletters, social media posts, and blog articles.
- Collaborate with graphic designers, copywriters, and other team members to produce high-quality content.
- Ensure consistency in brand messaging across all channels.
- Conduct research to identify target audiences and market trends.
- Gather data on competitors and analyze their marketing and sales strategies.
- Compile and report findings to assist in decision-making.
- Manage and monitor the company's social media profiles and presence.
- Create and schedule posts, engage with followers, and respond to comments and messages.
- Analyze social media performance and adjust strategies as needed.
- Maintain marketing calendars and track project timelines.
- Coordinate meetings and prepare reports for the marketing team.
- Assist in budgeting and expense tracking for marketing activities.
- Liaise between different business lines.
- Work with external partners, such as agencies and vendors, to ensure successful project execution.
Competencies: To perform the job successfully, an individual should demonstrate the following.
- Achievement Focus - Demonstrates persistence and overcomes obstacles. Measures self against standard of excellence. Recognizes and acts on opportunities. Sets and achieves challenging goals. Takes calculated risks to accomplish goals.
- Business Ethics - Inspires the trust of others. Keeps commitments. Treats people with respect. Upholds organizational values. Works with integrity and ethically.
- Managing Customer Focus - Develops new approaches to meeting customer needs. Establishes customer service standards. Monitors customer satisfaction. Promotes customer focus. Provides training in customer service delivery.
- Education: A bachelor’s degree in marketing, business, communications, or a related field is typically required.
- Communication Skills: Strong verbal and written communication skills are essential for creating content and collaborating with teams.
- Organizational Skills: Ability to manage multiple projects simultaneously and meet deadlines.
- Technical Skills: Proficiency in marketing tools and software, such as CRM systems, email marketing platforms, social media management tools, and analytics software.
- Creativity: Ability to develop innovative marketing ideas and campaigns.
- Analytical Skills: Capability to analyze data and derive insights to optimize marketing strategies.
- Attention to Detail: Ensuring accuracy and quality in marketing materials and campaigns.
- Bilingual in Spanish is a must.
Work Environment: The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
- The noise level in the work environment is usually moderate.
Physical Demands: The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. While performing the duties of this job, the employee is regularly required to sit. The employee is frequently required to use hands to finger, handle, or feel and talk or hear. The employee is occasionally required to stand and walk. The employee must be able to occasionally lift and/or move up to 10 pounds. Specific vision abilities required by this job include close vision. The above job description is not intended to be an all-inclusive list of duties and standards of the position. Incumbents will follow any other instructions, and perform any other related duties, as assigned by their supervisor.
