Salesforce Marketing Cloud Developer-Apex specialist

1 week ago

Charleston, United States Novalink Solutions LLC Full time
Job DescriptionJob DescriptionSouth Carolina seeks a Salesforce Marketing Cloud Developer to help integrate systems and day to day operational functionality with Salesforce.

DAILY DUTIES / RESPONSIBILITIES:
The South Carolina Department of Health and Human Services is seeking a Salesforce Marketing Cloud developer to help with IT system integrating with the Eligibility and Enrollment system and/or other IT systems within the Bureau of Medicaid Systems.
The ideal candidate must have extensive hands-on experience with Salesforce Marketing Cloud and possess a deep understanding of Email studio, Mobile studio, Automation Studio, Web Studio, Journey Builder, Audience Builder and Reporting.

General Duties:
- Assists with developing the business requirements in Salesforce
- Builds functionality to allow new journeys to be created
- Develop and implement marketing campaigns with Salesforce Marketing Cloud including Email Studio, Journey Builder and Mobile Studio
- Develop and manage email campaigns including responsive email templates.
- Experience using AMP script, SSJS (Server-Side JavaScript), SQL and HTML/CSS to create customize email templates, SMS messages and landing pages
- Create and manage data extensions and data filters to segment audiences and target campaign.
- Design and maintain workflows in Automation Studio to automate various processes including file transfers, data extractions, sending Emails and SMS.
- Develop and manage CloudPages to create landing pages, microsites and forms in Webstudio
- Design, configure, automate journeys using Journey builder
- Create and manage automated SMS campaigns including Opt-in/Opt-out process
- Manages day to day operational needs in Salesforce
- Assists with data integration and platform builds
- Builds and edits code in Salesforce
- Tests new functionality
- Creates and manages dashboards
- Manages and creates custom applications and automate business processes via SFDC
- Creates and manages workflow rules and use of Salesforce Lightning
- Monitors and debugs deployment tools
- Manages communication between different systems using web services
- Support testing including Unit Testing, User acceptance testing, Regression and End to End testing
- Serve as a subject matter expert on Salesforce Marketing cloud capabilities and provide guidance on maximizing systems potential.
- Develop and maintain email marketing campaigns that adhere to Protected Health Information (PHI) and CAN-SPAM regulation including managing unsubscribe mechanism and ensure accurate sender information.
- Troubleshoot and resolve issues in campaigns, journeys and automation workflows.
- Manage user access and permissions in Salesforce Marketing cloud
- The Salesforce Marketing Cloud Developer will interact with staff, other team members, all levels of management and internal and external organizations.
- Other related duties as assigned.

Desired Skills and Experience:
- Experience working with SharePoint, Salesforce, Salesforce Marketing Cloud, and Platform development
- Experience working developing builds and logic in Salesforce
- Experience with integrating Salesforce Marketing Cloud with external systems using REST and SOAP API’s and setting up Secure File Transfer Protocol (SFTP)
- Ability to create technical documentation for monitoring, changes, and enhancements in Salesforce
- Superb communications skills (written and oral)
- Effective listener
- Experience with Salesforce mobile application capabilities and basics of lightning framework
- Experience with object-oriented language such as Java and JavaScript
- Knowledge of SOQL and webservices
- Knowledge and experience with CSS, HTML, and dashboards
- Experience in Medicaid or other healthcare claims system(s) IT projects preferred, but not mandatory
- Salesforce Marketing Cloud Developer Certification
- Salesforce Marketing Cloud Email Specialist Certification

Preferred Skills:
- Salesforce Certified (Apex Specialist)
- Java
- JavaScript
- HTML/CSS
- Salesforce Lightning
- Object oriented programming

Required Skills:
- Platform development (using Apex and Visualforce, understands Lighting components)
- Development lifecycle
- Data Integration
- Apex development
- SQL
- AMPscript
- Testing skills, includes automation/regression testing
- People skills
- Strong background in Salesforce and Marketing Cloud
- Superb written and oral communications skills
- Willingness and ability to effectively engage with people and organizations on a continuous basis.

Required Certification: Salesforce Certified (Apex specialist)

Category
Name
Required
Importance
Level
Last Used
Experience
Miscellaneous
business modeling techniques
Yes
1
Intermediate
Within 6 Months
2 - 4 Years

Miscellaneous
Government experience
No
1

Salesforce Configuration
Salesforce Configuration
Yes
1
Advanced
Within 6 Months
2 - 4 Years

Additional Skills:
Required skills -
- Platform development (using Apex and Visualforce, understands Lighting components)
- Development lifecycle
- Data Integration
- Apex development
- SQL
- AMPscript
- Testing skills, includes automation/regression testing
- People skills
- Strong background in Salesforce and Marketing Cloud
- Superb written and oral communications skills
- Willingness and ability to effectively engage with people and organizations on a continuous basis.

Preferred Skills:
- Salesforce Certified (Apex Specialist)
- Java
- JavaScript
- HTML/CSS
- Salesforce Lightning
- Object oriented programming

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