Manager, Digital Marketing
4 weeks ago
The Digital Marketing Manager will be responsible for communication to Rays fans and ticket buyers done through email and website communications from concept to execution and analysis. A successful candidate will be a forward-thinker, who can amplify Rays emails and website presence.
Role and Responsibilities
- Assist Marketing Director with digital marketing annual strategic planning, developing objectives across multiple business functions including marketing, ticket operations and community relations
- Manage Digital Marketing Coordinator, growing their skillsets and helping prioritize tasks and responsibilities
- Oversee and execute email marketing strategy including but not limited to segmenting, copywriting, building, proofing, deploying and reporting on team email content
- Serve as main Rays point of contact with MLB Digital producer on all web and email needs
- Create and maintain landing pages, website ads, and forms for raysbaseball.com and raysbeisbol.com, in collaboration with MLB Digital Producer
- Work closely with the business analytics team and within the organization’s Customer Data Platform (CDP) to manage multiple subscriber databases and segment audiences for targeted email campaigns
- Implement A/B testing in an effort to optimize open, click & conversion rates
- Assist with performance marketing omnichannel campaigns
- Set up automated and segmented email customer journeys
- In partnership with the analytics team, analyze email metrics to suggest best practices to optimize goals, including fan engagement, personalization, driving revenue, subscriber growth, and overall ROI
- Responsible for researching and developing new content for emails and keeping up with the latest trends, tools and tactics
- Collaborate with all internal departments to ensure website updates and email communication needs are met in a timely manner
- Serve as a member of the internal Ballpark App development team contributing ideas of app layout, fan experience amplifications and ease of app use
Qualifications and Educational Requirements
- Bachelor's degree from an accredited college/university
- 4+ years in digital marketing with an emphasis on web/email marketing and analytics
- Strong analytical skills and experience with data-driven decision making are required
- Strong writing and editing experience
- Strong organizational and communication skills
- Ability to evaluate data, determine trends, find opportunities and make recommendations
- Knowledge of Adobe Analytics
- Basic Photoshop skills
- Strong attention to detail required
- Iterable or Zeta (email platforms) knowledge is a plus
- Ability to read and write in Spanish is a plus
- HTML coding skills are a plus
- Working understanding of baseball
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