Digital Campaign Manager

4 weeks ago

Saint Louis, United States Nitrous Effect Full time
Job DescriptionJob DescriptionSalary:

UPBrand is a full-service branding and digital agency. We are all about helping clients define and own their authentic position in the marketplace across the entire customer journey. 


We are seeking a smart and savvy Digital Campaign Manager to join our growing team and contribute to the seamless execution of digital marketing campaigns and projects for a diverse range of clients. As a key player on our Digital team, you will be responsible for managing the end-to-end process of digital campaigns, ensuring flawless execution and delivering measurable results.


As a Digital Campaign Manager, you will be responsible for:


Campaign Strategy and Execution:


  • Develop and implement comprehensive digital marketing campaigns across various platforms such as Facebook, Google Ads, Instagram, Pinterest, LinkedIn, and more.
  • Define clear campaign objectives, identify target audiences, and create effective segmentation strategies to maximize campaign impact.
  • Gather campaign data from various sources to facilitate monthly reporting.


Conversion Tracking and Optimization:


  • Set up and manage conversion tracking using tools like Google Tag Manager to ensure accurate measurement of campaign performance. Continuously optimize campaigns based on data and insights.


Paid Advertising Management:


  • Set up, launch, manage and optimize paid digital advertising campaigns, including budget allocation and bid management.


Performance Analysis and Reporting:  

 

  • Analyze campaign performance data, generate insightful reports, and provide actionable recommendations for ongoing optimization. Ensure campaigns meet or exceed key performance indicators (KPIs).


Collaboration with Cross-Functional Teams:


  • Work closely with internal teams, including Brand Management, PROPS (Production & Operations) and Creative to align campaigns with overall business goals and ensure seamless execution.
  • Collaborate with the PROPS team and Digital team to ensure flawless execution of all digital projects within specified timelines and budgets.
  • Conduct daily check-ins across campaign platforms, monitoring budgets and performance, and escalating concerns to the Digital Strategist.


Stay Informed on Industry Trends:


  • Stay up-to-date with industry trends and emerging digital marketing technologies. Proactively identify and test new platforms and strategies to enhance campaign effectiveness.


Qualifications:


  • 2+ years of professional experience in a Digital Campaign Management role (Agency experience preferred).
  • Possess or willing to obtain a Google Tag Manager (GTM) and Google Analytics 4 (GA4) certification.
  • Experience working with Google Ads, Meta Ads and Microsoft Excel/Google Sheets.
  • Lead generation and full funnel marketing experience.
  • Excellent attention to detail and organizational skills.
  • Strong ability to multi-task and prioritize in a fast-paced environment.
  • Self-starter with a desire to self-motivate and meet strict deadlines.
  • Solution-oriented mindset with the ability to quickly identify alternatives.
  • Effective verbal and written communication skills.
  • Openness to feedback and willingness to adjust accordingly.
  • Alignment with UPBrand’s core values and ethos.


Nice to Have


  • Experience with Supermetrics, Basecamp, WordPress, SharpSpring or CRM platforms
  • Advanced knowledge of Excel and Google Sheets.


Education:


  • Bachelor’s degree in Marketing/Advertising, Communications, or Business, preferred.

Why work at UPBrand?


Discover a workplace revolution at UPBrand, where our hybrid work model seamlessly blends flexibility and collaboration. Enjoy the freedom to shape your workday, combining the best of remote and in-office experiences. Embrace a culture that values work-life balance, empowers your productivity, and fosters a dynamic, inclusive environment.


UPBrand offers competitive salaries and a benefits package which includes:

  • Medical, Dental, and Vision Insurance
  • 401(K) Retirement Savings Plan
  • Company-paid Life Insurance and Long-Term Disability.
  • Voluntary Life Insurance, Accident Insurance, and Short-Term Disability
  • Paid Time Off and Company Paid Holidays


#UPBrand

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