Manager, Digital Marketing

2 weeks ago

St Petersburg, United States Rays Baseball Club LLC Full time

The Digital Marketing Manager will be responsible for communication to Rays fans and ticket buyers done through email and website communications from concept to execution and analysis. A successful candidate will be a forward-thinker, who can amplify Rays emails and website presence.

Role and Responsibilities

  • Assist Marketing Director with digital marketing annual strategic planning, developing objectives across multiple business functions including marketing, ticket operations and community relations
  • Manage Digital Marketing Coordinator, growing their skillsets and helping prioritize tasks and responsibilities
  • Oversee and execute email marketing strategy including but not limited to segmenting, copywriting, building, proofing, deploying and reporting on team email content
  • Serve as main Rays point of contact with MLB Digital producer on all web and email needs
  • Create and maintain landing pages, website ads, and forms for raysbaseball.com and raysbeisbol.com, in collaboration with MLB Digital Producer
  • Work closely with the business analytics team and within the organization’s Customer Data Platform (CDP) to manage multiple subscriber databases and segment audiences for targeted email campaigns
  • Implement A/B testing in an effort to optimize open, click & conversion rates
  • Assist with performance marketing omnichannel campaigns
  • Set up automated and segmented email customer journeys
  • In partnership with the analytics team, analyze email metrics to suggest best practices to optimize goals, including fan engagement, personalization, driving revenue, subscriber growth, and overall ROI
  • Responsible for researching and developing new content for emails and keeping up with the latest trends, tools and tactics
  • Collaborate with all internal departments to ensure website updates and email communication needs are met in a timely manner
  • Serve as a member of the internal Ballpark App development team contributing ideas of app layout, fan experience amplifications and ease of app use
Qualifications and Educational Requirements
  • Bachelor's degree from an accredited college/university
  • 4+ years in digital marketing with an emphasis on web/email marketing and analytics
  • Strong analytical skills and experience with data-driven decision making are required
  • Strong writing and editing experience
  • Strong organizational and communication skills
  • Ability to evaluate data, determine trends, find opportunities and make recommendations
  • Knowledge of Adobe Analytics
  • Basic Photoshop skills
  • Strong attention to detail required
  • Iterable or Zeta (email platforms) knowledge is a plus
  • Ability to read and write in Spanish is a plus
  • HTML coding skills are a plus
  • Working understanding of baseball

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