Marketing Manager

3 weeks ago

St Petersburg, United States Pinellas Suncoast Transit Authority Full time
BASIC PURPOSE

PSTA's mission is to connect people to places. In the marketing department, we help achieve that by attracting and retaining transit riders, building awareness of PSTA's programs and services, and demonstrating PSTA's values to residents, community stakeholders, and the transit industry.

We are looking for an experienced and versatile Marketing Manager who is hungry to make an impact on the community in a rewarding role. Our ideal candidate has experience developing and executing marketing campaigns while managing and inspiring a team. They will be equally comfortable brainstorming on big picture ideas and delivering on the details required to make those ideas a reality. If you're a strong leader who is passionate about community impact and gets geeky about branding and advertising, we want to hear from you.

ESSENTIAL FUNCTIONS

• Lead the development of campaign strategies and marketing plans, presenting well-developed and strategic creative solutions to meet project objectives and deadlines.

• Maintain and enforce PSTA's brand standards, including writing creative briefs and providing direction and thoughtful creative feedback to graphic designers, copywriters, and PSTA's advertising partners.

• Assist in the development and execution of an annual marketing plan, advertising strategy, and creative direction for long term PSTA awareness campaigns.

• Pitch and implement ideas for innovative and unique marketing campaigns and tactics designed to grow the PSTA brand.

• Develop advertising strategies for paid campaigns, including making specific recommendations for media buys and working with advertising vendors.

• Manage and motivate the marketing department staff to help them use their talents effectively, including regular coaching, meetings, goal setting, and guidance through performance standards.

• Evaluate and establish marketing plans and strategies by assembling and analyzing forecasts, setting objectives, and maintaining budgets.

• This role will be instrumental in the development and maintenance of PSTA's website including design, organization, and content oversight.

• Oversee the creative development of informational and promotional materials (printed and digital) to ensure high-quality creative products.

• Provide thoughtful and well-researched feedback on campaign strategies, messaging, copy, design, and print products received.

• Take campaign initiatives from ideation to completion while remaining in budget and maximizing reach to target audiences.

• Make knowledgeable strategic suggestions to most effectively reach PSTA's target audiences, including bus riders, businesses and nonprofits, elected officials, governmental entities and funding partners, and the non-riding general public.

• Perform additional duties as assigned by the Director of Communications & Marketing.

MINIMUM QUALIFICATIONS

Education: Bachelor's degree in marketing, communications, or related field.

Experience:

• Minimum of 5 years of marketing experience.

• Must have at least 3 years of management experience.

• Demonstrated experience with marketing plans and campaigns, social media, user experience, and business-to-consumer marketing.

• Preferred qualification: experience in a marketing or advertising agency environment will be beneficial for this role. Experience in marketing for nonprofits and/or governmental entities is a plus.

License Requirement: Must have a valid Florida Driver's License

KNOWLEDGE, SKILLS, AND ABILITIES
  • Knowledge of: Industry best practices and technologies used in marketing communications, online marketing, social media strategy, email marketing, content marketing, media buying, and event management. Experience with Asana or other project management systems is a plus.
  • Skilled in: Strong project management, leadership, multitasking and decision-making skills. Metrics-driven marketing mind with eye for creativity. Experience with Adobe Creative Suite, website maintenance, Google Analytics, Social Media Management systems.

• Abilities: Establish and maintain good professional working relationships with employees, supervisors, board members, consultants, and the public. Cultural competence and inclusivity are a must.

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