Demand Generation Manager

1 month ago

Chicago, United States AERO PAYMENTS, INC Full time
Job DescriptionJob Description

Demand Generation Manager

About Us:

Aeropay is a fast-growing payment company backed by Chicago’s leading investors. We enable businesses to accept compliant, cashless, and contactless payments, giving customers the freedom to spend. Leaving cash and cards behind and paying with a personal mobile device promotes safety, convenience, and a modern lifestyle.

This is a full-time, Chicago-based hybrid position. Open to remote out of Boston or New York

Job Summary:

We’re looking for a Demand Generation Manager responsible for the strategy and execution of marketing programs that capture and nurture leads across multiple channels. In this role, you’ll be responsible for programs to generate and nurture leads via events, SEM, email, retargeting, targeted social advertising, and co-marketing with partners. Reporting to the Senior Director of Marketing and working closely with cross-functional teams, you’ll design, plan, manage, and optimize integrated digital marketing campaigns across multiple channels to generate leads and pipeline revenue.

Duties/Responsibilities:

  • Designing, planning, managing, and optimizing integrated digital campaigns across multiple channels to generate leads
  • Collaborates closely with sales to understand their targets and lead cross-functional strategic programs from top-of-funnel lead generation to strategic multichannel ABM campaigns
  • Vet contacts that come through inbound channels and pass qualified leads to the sales team with relevant background information to enable informed follow-up
  • Own campaign contact lists, including list synchronization between MailChimp and Salesforce, list development, and list maintenance
  • Creating impactful nurture programs to improve conversion rates from leads to opportunities
  • Monitoring and reporting campaign performance across relevant KPIs, including but not limited to impressions, clicks, web visitors, video views, collateral downloads, leads, initial sales conversations, and revenue
  • Working closely with the Senior Director of Marketing for tracking, reporting, and efficient lead management in the handoff from marketing to sales

Required Skills/Abilities:

  • Strong reporting capabilities with the ability to track campaign performance and associated spend down to the most granular details while providing roll-up reporting to senior management
  • Experience with CRM (Salesforce preferred)
  • Experience with marketing automation platforms (MailChimp preferred)
  • Experience in fintech/finance/software preferred
  • Independent drive for results with the ability to work as part of a cohesive team
  • Adaptability through periods of change and growth
  • Ability to multitask based on prioritization and time sensitivity
  • A portfolio of produced marketing work

Education and Experience:

  • Bachelor’s degree in Marketing, Business, or a related field.
  • 5+ years of experience in B2B demand generation experience in SaaS or fintech
  • 5+ years in the development of creative campaigns and execution of email marketing, social advertising, content syndication, SEM, and paid digital

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