Demand Generation Marketing Manager

4 weeks ago

Chicago, United States Evotix Full time
We are looking for a Demand Generation Marketing Manager to join our Team
  • Are you passionate about developing sales pipeline and Marketing Qualified Leads?
  • We are looking for someone who is highly driven, determined, and self-motivated.
Who We Are:
We are Evotix, and our mission is to create dynamic EHS and wellbeing solutions built for a rapidly changing world. Based in London and Chicago, we develop technologies that are transforming management of the world's most critical EHS and wellbeing challenges.
We bring people and technology together with intuitive, human tools that radically change the approach to health and safety. This is how a long-term, definable shift is going to happen.
At Evotix we are a strong team with a powerful ethos and big ambitions. We have grown consistently at 40% year. People join us because they are up for a challenge and want to make a difference - sharing a passion for our mission and a focus on "getting it done".
We're informal and open, whether we're sharing ideas on the office floor or jokes at regular team-bonding events. We proudly promote diversity, as one of the few tech businesses that isn't disproportionately male dominated. We're unconventional - we embrace bold thinking, new perspectives and curiosity. We're radically candid - we regularly give and embrace feedback so we can take a step forward each month, together.

Think you're a fit for Evotix?
The primary objectives and responsibilities of a Demand Gen Marketing Manager includes:

Demand Gen:
  • Develop a comprehensive, full-funnel demand generation strategy that oversees the customer journey - including website, paid ads, social, content and omni-channel campaigns for both mid-market and enterprise;
  • Design and execute complex, end-to-end marketing campaigns that deliver results measured in MQLs, SAOs, generated pipeline, and won deals;
  • Guide an ABM program for enterprise deals to ensure content and campaigns are properly executed based on tiers/accounts the business is targeting;
  • Adjust marketing campaigns and strategies as needed in response to collected data and other feedback;
  • Develop contact strategies to further engage and qualify prospects. Execute nurture campaigns utilizing industry best practices and technologies e.g. HubSpot, Tango, etc.
  • Continuous improvement and refinement of systems.

Marketing Operations:
  • Administrate the company's core marketing tech stack with Salesforce, Hubspot Wistia, ZoomInfo, and more;
  • Manage Marketing database in HubSpot. Develop and execute plans to consolidate all data sources, database growth, improve data hygiene and enhance data through the use of data augmentation tools e.g. ZoomInfo;
  • Maintain and optimize existing tools and integrations, as well as evaluate and implement future integrations and 3rd party tools;
  • Support the optimization of the company's lead scoring, routing, and lifecycle methodologies to increase funnel efficiencies and conversion rates.
PPC:
  • Oversee agency that executes all PPC work, including Google Ads and LinkedIn;
  • Manage budget in-tandem with the agency;
  • Understand business objectives and drive strategy to meet them;
  • Work with agency to drive new ideas and identify areas of improvement.
Marketing Attribution and Reporting:
  • Analyze, report, and optimize all demand generation programs based on ROI and demand gen and sales effectiveness. Create detailed written reports and verbal presentations to senior leaders;
  • Manage and own existing tech stack for Marketing and orchestrate how they are used to generate, attribute and report on our lead funnel;
  • Works within the department budget to develop cost-effective marketing plans for each product or service.
Stakeholder Management:
  • Collaborate with Sales Ops to ensure optimal system operation and workflow with Salesforce. Work with SDR and Sales Ops teams to continually refine and improve the quality of the leads provided to Sales. Implement, monitor and refine as needed;
  • Communicates with senior leaders about marketing initiatives and project metrics, as well as brainstorming fresh strategies;
  • Work with the key stakeholders in marketing, sales, client success, product, and other key teams across the company to set and execute a roadmap for Evotix's growth across demand gen marketing channels (customer marketing, paid media, SEO, partner and PR);
  • Manage two employees in Perth and Chicago with potential to grow the team.

What you'll bring to the table:
  • Bachelors degree in Marketing, Business or relatable field;
  • Extensive experience in Marketing Strategy, ABM, Media Channels and Client Relationships;
  • Strong Salesforce skills, including building reports and dashboards;
  • Ability to understand and articulate the story the data is telling to other stakeholders;
  • Strong knowledge and previous experience using HubSpot is critical to success;

What we can't live without:
  • A self-starter with high drive and determination with the ability to work independently;
  • Open and collaborative communication, developing and maintaining strong relationships;
  • Strong work ethic with a positive can-do attitude;
  • A strong communicator, both written and verbal;
  • Creative and adaptable;
  • Strong analytical skills including tremendous knowledge of Excel;
  • Highly determined with a positive attitude

Why you should apply to Evotix:
At Evotix, we are all pioneers, leading the charge in transforming health and safety. By joining us, YOU can make a difference.
Work perks include:
    • Competitive base salary;
    • Quarterly company performance bonus;
    • Birthdays off;
    • Unlimited annual leave;
    • Private Medical Insurance;
    • Quarterly wellness days;
    • Employee Assistance Program.
Wanna be a superhero? Put on your cape and join us

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