Senior Manager, Digital Marketing

4 weeks ago

Long Beach, United States OBAGI COSMECEUTICAL LLC Full time
Job DescriptionJob Description

Who We Are:

Obagi Cosmeceuticals is an industry leading, ~$120M dermo-cosmetic brand that provides transformational skin care products clinically formulated to minimize signs of skin aging, address dark spots, hyperpigmentation, fine lines, and wrinkles. A 36-year legacy backed by science and innovation to protect and enhance skin tone and texture. Ranked No. 1 and widely recognized by US dermatologists and plastic surgeons for its clinical excellence and science-backed approach, Obagi remains a leader in the beauty space and operates as an innovative, global, omni-channel luxury consumer products business with sales distribution to physicians, wholesale partners, retail outlets, Amazon, and direct-to-consumer (DTC) channels. On a mission to create a global, best-in-class multi-brand, multicategory portfolio, Obagi will continue to redefine the future of skincare. We are Obagi. Fearless. Together.

What We Need:

Obagi is seeking an experienced Senior Manager of Digital Marketing to partner director with our Director of Professional & Channel Marketing to brainstorm, create, and launch B2B email campaigns, affiliate, and loyalty programs specific to our Physician dispensed channel.

What You’ll Do:

  • B2B Campaign Planning & Execution:
    • Manage the end-to-end process for email campaigns and trigger flows, including building, scheduling, customer segmentation, and deployment.
    • Fully manage email (Klaviyo) channel through campaign calendar
    • Partner with Sales and Branding teams to ideate, strategize, and plan custom email initiatives, from one-off campaigns to email automation.
    • Utilize data and technology to create a thoughtful customer journey and initiatives that drive product awareness, retention, and repurchase.
    • Provide regular reporting and insights to key stakeholders on performance metrics and ROI.
    • Collaborate with graphic design, global, and brand teams on campaign storytelling to ensure consistent messaging for email campaigns.
    • Create exclusive B2B/B2C digital assets and toolkits for social media and email marketing campaigns.
  • B2B Affiliate Marketing:
    • Manage and oversee B2B affiliate marketing program with cross-functional departments.
    • Develop and grow overall program strategy that aligns with business goals.
    • Monitor, track, and report on program results and develop new ideas based on key findings.
  • B2B & B2C Loyalty Programs:
    • Strategize and develop new B2B loyalty programs for professional accounts.
    • Analyze KPIs and relevant data points to assess program effectiveness and areas of improvement.
  • B2B Website & Ordering Portal:
    • Manage external website/portal for professionals and third-party ordering sites, ensuring high adoption, and a pleasant customer experience.
    • Partner cross functionally with various teams to improve site experience and regularly refresh relevant content
    • Set up promotions and A/B testing on external ordering portal
    • Monitor ordering behavior, analyze trends, and provide recommendations to increase or improve overall sales.

What You’ll Need:

  • A bachelor’s degree from an accredited university required; a focus in Marketing, Advertising, Graphic Design, or similar related fields strongly preferred.
  • At least 6-8+ years of demonstrated success in digital marketing and basic to moderate understanding of HTML & CSS.
  • A creative mindset with a keen eye for detail regarding design layouts and copy.
  • Strong qualitative, analytical, and critical thinking skills with demonstrated use of analysis and metrics to drive continuous improvement and decision making.
  • Exceptional organizational and prioritization/time management skills; demonstrated ability to work under pressure to meet deadlines.
  • Comfortable operating in a fast paced, ever-changing environment; someone who thrives in ambiguity and adapts quickly.
  • Proficiency in Microsoft Office and other technologies.
  • Possess an energetic, positive attitude that encourages a team and supports the growth and professional development of others.

Physical Requirements:

These demands document the physical requirements of a specific job. Criteria may include: Lifting, Carrying, Push/Pull, Sitting/Standing (In Place); On Feet, Walking, Bending, Turn/Twist; Kneeling; Squatting; Crawling; Climbing; Reaching (Out)/Reaching (Up), Grasping, Wrist Turning; Pinching; Finger Manipulation, Hearing, Talking, Working with a computer for eight hours, Working in close quarters. Communicating over the telephone for eight hours.

Disclaimer:

The above statements are intended to describe the general nature and level of work being performed by people assigned to this classification. They are not to be construed as an exhaustive list of all responsibilities, duties, and skills required of job requirements, so classified. All employees may be required to perform duties outside of their normal responsibilities, from time to time, as needed.

  • Senior Manager, Digital Marketing

    2 weeks ago

    Long Beach, United States Obagi Cosmeceuticals LLC Full time

    Who We Are: Obagi Cosmeceuticals is an industry leading, ~$120M dermo-cosmetic brand that provides transformational skin care products clinically formulated to minimize signs of skin aging, address dark spots, hyperpigmentation, fine lines, and wrinkles. A 36-year legacy backed by science and innovation to protect and enhance skin tone and texture. Ranked...

  • Digital Marketing Intern

    4 weeks ago

    Laguna Beach, United States Shift Digital Full time

    Digital Marketing Intern:Shift Digital is a pioneering digital marketing company that provides innovative enterprise and retailer digital programs to over 40 brands across; automotive, powersports, motorcycle, bicycle companies. Since 2008, the Shift Digital team has built, deployed and managed easy-to-use solutions focused on all aspects of digital...

  • Account Management Intern

    2 weeks ago

    West Palm Beach, United States Digital Resource Full time

    Job DescriptionJob DescriptionDigital Resource is a full-service digital marketing agency. We partner with forward-thinking businesses to create custom internet marketing strategies. Our solutions have a proven track record in increasing search engine rankings, building social followings, and most importantly, converting leads into real revenue. We are...

  • Program Manager

    2 weeks ago

    Laguna Beach, United States Shift Digital Full time

    **Description** Program Manager Digital Retailing Overview: Shift Digital is the leader in digital marketing program optimization. Established in 2008 and headquartered in Birmingham, Michigan, our comprehensive solutions help national brands and their local retailers measure, manage, and improve the performance of their digital marketing and sales...

  • Account Manager

    3 weeks ago

    Pompano Beach, United States BrandStar Full time

    Job DescriptionBrandStar Digital is in search of an Account Manager to support our growing list of clients and act as the key point person for the client relationship. The Account Manager is responsible for leading the successful launch and management of assigned digital marketing projects and campaigns of various types and complexity for BrandStar Digital...

  • Marketing Campaign Specialist, Senior

    1 day ago

    Long Beach, United States Blue Shield of California Full time

    The Commercial Member Acquisition marketing team is looking for a dynamic marketing professional to join us as the Marketing Campaign Specialist, Senior - Member Acquisition. The team are passionate marketers at heart – driven to create the most compelling member experience so that Blue Shield is the health plan carrier of choice during open enrollment....

  • Digital Marketing Manager

    2 weeks ago

    Virginia Beach, United States INCPG Full time

    Digital Marketing Manager  Seeking a Digital Marketing Manager in Virginia.  The role will develop the digital marketing omni channel strategy that attracts consumers to consumer brand websites, digital, social and retailer channels, and promotes awareness, consideration, and sales of branded products and services. Responsibilities   • Establish and...

  • Account Manager

    1 month ago

    Pompano Beach, United States BrandStar Full time

    Job DescriptionJob DescriptionBrandStar Digital is in search of an Account Manager to support our growing list of clients and act as the key point person for the client relationship. The Account Manager is responsible for leading the successful launch and management of assigned digital marketing projects and campaigns of various types and complexity for...

  • Account Manager

    2 days ago

    Pompano Beach, United States BrandStar Full time

    Job Description BrandStar Digital is in search of an Account Manager to support our growing list of clients and act as the key point person for the client relationship. The Account Manager is responsible for leading the successful launch and management of assigned digital marketing projects and campaigns of various types and complexity for BrandStar Digital...

  • Marketing Campaign Specialist, Senior

    2 weeks ago

    Long Beach, United States Blue Shield Of California Full time

    The Commercial Member Acquisition marketing team is looking for a dynamic marketing professional to join us as the Marketing Campaign Specialist, Senior - Member Acquisition. The team are passionate marketers at heart driven to create the most compelling member experience so that Blue Shield is the health plan carrier of choice during open enrollment. The...

  • Digital Marketing Manager

    3 weeks ago

    Virginia Beach, United States DroneUp Full time

    Description ONSITE - Virginia Beach, VA DroneUp is seeking a Digital Marketing Manager that will support the team in driving engagement, lead generation, and overall growth. This position is responsible for developing and executing the content strategy across various digital channels, including social media, email, and web. The ideal candidate for this role...

  • Digital Marketing Manager

    2 weeks ago

    Palm Beach, United States Retro Fitness Full time

    Job Overview: We are seeking a skilled and experienced Digital Marketing Manager to join our team to drive the online presence and brand engagement of Retro Fitness. The ideal candidate will have a passion for digital marketing, a deep understanding of various social media platforms, and a strategic mindset to effectively manage organic and paid social...

  • Digital Marketing Manager

    3 weeks ago

    Daytona Beach, United States Zgraph Full time

    Job DescriptionJob DescriptionDigital Marketing ManagerThe Digital Marketing Manager will be expected to lead a team that effectively crafts and implements digital marketing initiatives including search marketing, social media, email marketing and lead management for clients in a variety of industries. Candidates should expect to be engaged in managing...

  • Digital Marketing Manager

    1 month ago

    Daytona Beach, United States Zgraph Full time

    Job DescriptionJob DescriptionDigital Marketing ManagerThe Digital Marketing Manager will be expected to lead a team that effectively crafts and implements digital marketing initiatives including search marketing, social media, email marketing and lead management for clients in a variety of industries. Candidates should expect to be engaged in managing...

  • Digital Marketing Manager

    1 month ago

    Daytona Beach, United States Zgraph Full time

    The Digital Marketing Manager will be expected to lead a team that effectively crafts and implements digital marketing initiatives including search marketing, social media, email marketing and lead management for clients in a variety of industries. Candidates should expect to be engaged in managing multiple team members, clients and simultaneous projects,...

  • Digital Marketing Manager

    2 weeks ago

    Daytona Beach, United States Zgraph Full time

    The Digital Marketing Manager will be expected to lead a team that effectively crafts and implements digital marketing initiatives including search marketing, social media, email marketing and lead management for clients in a variety of industries. Candidates should expect to be engaged in managing multiple team members, clients and simultaneous projects,...

  • Digital Marketing Manager

    4 weeks ago

    Daytona Beach, Florida, United States Zgraph Full time

    Digital Marketing Manager The Digital Marketing Manager will be expected to lead a team that effectively crafts and implements digital marketing initiatives including search marketing, social media, email marketing and lead management for clients in a variety of industries. Candidates should expect to be engaged in managing multiple team members, clients...

  • Digital Marketing Manager

    6 days ago

    West Palm Beach, United States Retro Fitness Corporate Full time

    Job DescriptionJob DescriptionJob Overview:We are seeking a skilled and experienced Digital Marketing Manager to join our team to drive the online presence and brand engagement of Retro Fitness. The ideal candidate will have a passion for digital marketing, a deep understanding of various social media platforms, and a strategic mindset to effectively manage...

  • Digital Marketing Manager

    2 weeks ago

    West Palm Beach, United States Retro Fitness Corporate Full time

    Job DescriptionJob DescriptionJob Overview:We are seeking a skilled and experienced Digital Marketing Manager to join our team to drive the online presence and brand engagement of Retro Fitness. The ideal candidate will have a passion for digital marketing, a deep understanding of various social media platforms, and a strategic mindset to effectively manage...

  • Digital Marketing Manager

    3 weeks ago

    Newport Beach, United States SmartFinancial , Inc. Full time

    Digital Marketing Managerat SmartFinancialRemoteSmartFinancial offers smarter insurance products, delivered by people and powered by technology.At SmartFinancial, we're on a mission to make the insurance shopping process better, simpler, and more effective. Our transparent insurance-technology platform is changing the way people shop for insurance by pairing...