Digital Marketing Manager

4 weeks ago

Palm Beach, United States Retro Fitness Full time
Job Overview:

We are seeking a skilled and experienced Digital Marketing Manager to join our team to drive the online presence and brand engagement of Retro Fitness. The ideal candidate will have a passion for digital marketing, a deep understanding of various social media platforms, and a strategic mindset to effectively manage organic and paid social media, email campaigns, reputation management, and website maintenance. As the Digital Marketing Manager, you will play a crucial role in managing all aspects of the brand's digital marketing infrastructure to engage prospects through the sales funnel to convert them into paid membership "joins." This in an on-site position based at the Retro Fitness Support Center in West Palm Beach, FL

Key Responsibilities:

1 Organic Social Media Management:
  • Oversee management of all franchise Google Business accounts.
  • Conceptualize, develop, and post engaging content across corporate social media accounts, including Facebook, Instagram, LinkedIn, X, and TikTok.
  • Oversee the management of social media platforms and reputation management tools (Soci)
  • Provide guidance and support to franchisees for local content management direction.
  • Organize, manage, and upload videos to the brand's YouTube channel as needed to enhance brand visibility and engagement.
2. Paid Social/Digital Media Campaign Management:
  • Manage paid social media, Google and digital media campaigns for over 60 franchise accounts to optimize reach and engagement.
  • Create Monthly Reporting for results tracking of all paid media campaigns.
3 Email Campaign Management:
  • Schedule and deploy drip email campaigns according to scheduled cadences.
  • Execute one-off e-blasts for franchisees to promote specific initiatives or events.
4 Social Reputation Management:
  • Oversee social reputation management and results reporting for the Retro Fitness franchise system to maintain a positive brand image.
  • Regularly review and respond to negative reviews as needed.
5 Website Management:
  • Manage the day-to-day maintenance and upkeep of RetroFitness.com and RetroFitness.com/Franchising sites.
  • Ensure timely addition of new club opening pages, and posts to blog pages and newsroom to keep content fresh and relevant.
6 Collaboration, Training & Reporting:
  • Assist local franchisees in development of local digital marketing efforts, including social media campaigns, email marketing, mobile app, local website updates, and online advertising.
  • Provide training and support to on-site teams to enhance their understanding of digital marketing strategies and local promotions.
  • Monitor and analyze the performance of digital marketing initiatives, making data-driven recommendations for optimization.
7. Marketing Support: Perform other general marketing responsibilities, as needed, to support the overall marketing department.

Requirements:
  • Bachelor's degree in marketing, advertising, or a related field. Relevant certifications (e.g., Google Ads, Facebook Blueprint) are a plus.
  • 2-3 years experience in experience in digital marketing, preferably in a similar role.
  • Demonstrated understanding of digital marketing channels and tools.
  • In-depth knowledge of social media platforms, advertising tools, and best practices.
  • Familiarity with content management systems (CMS) and email marketing platforms.
  • Strong analytical skills to assess campaign performance and make data-driven decisions.
  • Excellent communication, interpersonal, and relationship-building skills.
  • Ability to work independently and collaboratively in a fast-paced environment.
  • Strong project management skills with ability to multitask, prioritize, and meet deadlines in a fast-paced environment.
  • Creative thinking and problem-solving abilities to generate innovative marketing strategies.
  • Please submit your resume and salary requirements when applying online


Note: This job description is a general outline of key responsibilities and qualifications and may be amended or modified as required to meet the needs of the organization

We are proud to officially announce the launch of Project LIFT, a new company initiative to open 500 health clubs in 50 Black and Brown communities over the next five years.

Interested in owning a Retro Fitness? The brand is seeking qualified franchise partners to expand nationwide. For more information, please visit or .

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