Digital Marketing Manager
3 months ago
Responsibilities:
- Collaborate with clients and team members to create planning documents and briefs that articulate integrated strategies for digital marketing including campaign objectives, target audience, key messages/content, program sequencing, recommended touch points, and key metrics or benchmarks within specified budgets
- Implement email marketing initiatives including building of HTML emails, database, query, and post campaign reporting and analytics
- Manage regular reporting and tracking, interpret implications, report metrics appropriately, and flag issues regarding all digital platforms (website, social media, etc.) using both internal and external tools. Synthesize data to "tell the story" rather than just reporting numbers
- Continuous analysis and optimization of SEO efforts and results - derive actionable insights and programs to increase rank, drive traffic, and ultimately customer acquisition and engagement
- Develop compelling content for social and digital media platforms including Twitter, Facebook, Pinterest, Google+, YouTube, Vimeo, and Instagram to provide reach for key launches, promotions and viral marketing efforts
- Serve as primary point of contact for all clients, press, analysts, and media
- Write press releases, case studies and contributed articles
- Review new technologies and keep the company at the forefront of developments in digital marketing
Special Skills:
- Bachelor's degree in Marketing, Communication, Journalism or equivalent required
- Minimum 3-5 years of experience in digital marketing/social media preferred
- Strong understanding and passion for the technical aspects of interactive marketing strategy and database management, including website design, production and usability, CRM, SEO/SEM, analytics, e-mail campaigns, lead generation and management, online advertising and emerging education technologies
- Strong recent working knowledge and expertise in the digital space, including social media platforms (i.e. Facebook, Twitter, YouTube, Instagram, etc.)
- Well-versed with recent experience in digital media and social media metrics
- Superior written and verbal communication and interpersonal skills
- Great partnership/communication skills within the department and across functions
- Exceptional, proven presentation skills to explain/sell creative concepts
- Experience working with MS Office, Adobe CS & web-based software
- Organizational skills with high attention to detail, ability to multitask in a fast paced environment and work effectively under changing priorities with time sensitive materials in a timely and efficient manner and follow through, are required
Salary Range: $45,000 to $70,000 Annually
Hours Per Week: Fulltime Position
Benefits: Holidays - Medical - Sick Leave - Vacation
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