Digital Marketing Manager
4 weeks ago
Description
ONSITE - Virginia Beach, VA
DroneUp is seeking a Digital Marketing Manager that will support the team in driving engagement, lead generation, and overall growth. This position is responsible for developing and executing the content strategy across various digital channels, including social media, email, and web. The ideal candidate for this role has extensive hands-on experience across a range of social media channels, as well as, email marketing and website management. In addition, top candidates have a holistic view of digital marketing and are comfortable wearing many hats. This is a hybrid role based in Virginia Beach, Virginia.
Responsibilities
Produce and schedule social media content on all social media platforms, including Facebook, Instagram, LinkedIn, and Twitter
Create and deliver email marketing campaigns to various audiences
Assist with website management through minor website updates, SEO implementation, and overall online presence improvements
Measure and report on the effectiveness of digital marketing activities, and analyze results to identify opportunities for improvement and optimization
Create copy in a variety of formats for digital and traditional materials
Participate in all stages of the digital marketing creative process, from brainstorming to conceptual development
Drive engagement, lead generation, and overall growth by developing and delivering high-performing content
Interpret creative briefs to develop and produce digital content
Ensure brand consistency in copy through tone, voice, and terminology
Proofread written work and online content
Present copy concepts and final deliverables to various teams and revise content based on feedback/direction
Work efficiently and effectively with various teams across the organization on projects with competing timelines
Measure and report on the effectiveness of digital marketing activities, and analyze results to identify opportunities for improvement and optimization
Other duties as assigned
Requirements
Bachelor's Degree in Marketing or Communications, or equivalent experience
4+ years of experience as a digital marketer
Excellent writing, proofreading, and verbal communication skills
In-depth experience developing and managing content for Facebook, Instagram, LinkedIn, Twitter, TikTok, and other social media platforms
Experience with creating email marketing campaigns, preferably within a CRM system
Proficient in making basic website updates on platforms such as Drupal or WordPress
Hands-on experience with SEO, Google Analytics, and various CRM software (Zoho preferred)
Ability to manage and prioritize multiple projects
Familiarity with Adobe, Photoshop, Canva, etc. for basic graphic design needs
Highly motivated self-starter and extremely detail-oriented
Experience working with sales, creative/design teams, and various stakeholders across the organization
Able to thrive in sometimes ambiguous environments common in a start-up atmosphere
Effective and clear communicator, able to convey complex ideas in a concise manner; both verbally and in writing to various audiences
Excellent judgment and creative problem-solving skills, including negotiation and conflict resolution
Ability to create a work environment that embraces and appreciates diversity
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