Digital Marketing Manager

3 weeks ago

West Palm Beach, United States Retro Fitness Corporate Full time
Job DescriptionJob DescriptionJob Overview:


We are seeking a skilled and experienced Digital Marketing Manager to join our team to drive the online presence and brand engagement of Retro Fitness. The ideal candidate will have a passion for digital marketing, a deep understanding of various social media platforms, and a strategic mindset to effectively manage organic and paid social media, email campaigns, reputation management, and website maintenance. As the Digital Marketing Manager, you will play a crucial role in managing all aspects of the brands digital marketing infrastructure to engage prospects through the sales funnel to convert them into paid membership joins. This in an on-site position based at the Retro Fitness Support Center in West Palm Beach, FL.


Key Responsibilities:


1. Organic Social Media Management:
  • Oversee management of all franchise Google Business accounts.
  • Conceptualize, develop, and post engaging content across corporate social media accounts, including Facebook, Instagram, LinkedIn, X, and TikTok.
  • Oversee the management of social media platforms and reputation management tools (Soci)
  • Provide guidance and support to franchisees for local content management direction.
  • Organize, manage, and upload videos to the brand's YouTube channel as needed to enhance brand visibility and engagement.
2. Paid Social/Digital Media Campaign Management:
  • Manage paid social media, Google and digital media campaigns for over 60 franchise accounts to optimize reach and engagement.
  • Create Monthly Reporting for results tracking of all paid media campaigns.
3. Email Campaign Management:
  • Schedule and deploy drip email campaigns according to scheduled cadences.
  • Execute one-off e-blasts for franchisees to promote specific initiatives or events.
4. Social Reputation Management:
  • Oversee social reputation management and results reporting for the Retro Fitness franchise system to maintain a positive brand image.
  • Regularly review and respond to negative reviews as needed.
5. Website Management:
  • Manage the day-to-day maintenance and upkeep of RetroFitness.com and RetroFitness.com/Franchising sites.
  • Ensure timely addition of new club opening pages, and posts to blog pages and newsroom to keep content fresh and relevant.
6. Collaboration, Training & Reporting:
  • Assist local franchisees in development of local digital marketing efforts, including social media campaigns, email marketing, mobile app, local website updates, and online advertising.
  • Provide training and support to on-site teams to enhance their understanding of digital marketing strategies and local promotions.
  • Monitor and analyze the performance of digital marketing initiatives, making data-driven recommendations for optimization.
7. Marketing Support: Perform other general marketing responsibilities, as needed, to support the overall marketing department.

Requirements:
  • Bachelor's degree in marketing, advertising, or a related field. Relevant certifications (e.g., Google Ads, Facebook Blueprint) are a plus.
  • 2-3 years experience in experience in digital marketing, preferably in a similar role.
  • Demonstrated understanding of digital marketing channels and tools.
  • In-depth knowledge of social media platforms, advertising tools, and best practices.
  • Familiarity with content management systems (CMS) and email marketing platforms.
  • Strong analytical skills to assess campaign performance and make data-driven decisions.
  • Excellent communication, interpersonal, and relationship-building skills.
  • Ability to work independently and collaboratively in a fast-paced environment.
  • Strong project management skills with ability to multitask, prioritize, and meet deadlines in a fast-paced environment.
  • Creative thinking and problem-solving abilities to generate innovative marketing strategies.
  • Please submit your resume and salary requirements when applying online.

Note: This job description is a general outline of key responsibilities and qualifications and may be amended or modified as required to meet the needs of the organization

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