Account Executive
4 weeks ago
About Us:
American Direct, established in 1983, is a premier Direct Marketing Advertising Agency with a rich history of innovation and success. We specialize in both direct mail and digital marketing, serving a diverse range of industries including Insurance, Retail, Membership, Financial Services and Telecom. Our team of 75 talented professionals is dedicated to delivering exceptional results for our clients nationwide.
What sets American Direct apart is our long-standing relationships—with both our employees and clients. Many of our team members boast over 15 years of tenure, and a significant number of our clients have partnered with us for more than 20 years. This is a testament to our commitment to excellence and the strong, trust-based relationships we build.
We are a full-service agency with direct mail marketing at our core, taking full ownership of the marketing process—from annual planning and creative development to deployment and in-depth analysis. Our superior response rates and unparalleled client service have consistently outperformed competitors, making us a leader in the industry.
Why Join Us?
Growth and Stability: As we continue to expand, we are looking for passionate Account Executives to help maintain our high service standards for existing clients and contribute to our growth by acquiring and nurturing new accounts.
Culture of Success: At American Direct, we believe in setting our team up for success. You’ll work in a supportive environment where your contributions are valued and new ideas are welcomed.
Collaborative Environment: Work alongside industry experts in a supportive and collaborative atmosphere.
Your Role: Account Executive
As an Account Executive, you will play a crucial role in sustaining and growing our client base. You will have the opportunity to shape and execute strategic marketing plans that deliver measurable results.
Key Responsibilities:
Strategic Planning: Collaborate with clients to develop comprehensive Direct Marketing Strategic Plans that align with their objectives for the upcoming fiscal year.
Campaign Leadership: Oversee the execution of direct marketing campaigns from start to finish, including format and offer recommendations, audience modeling and targeting, list development, digital strategy integration, and assuring production scheduling stays on track.
Performance Analysis: Lead the evaluation of campaign outcomes and provide insightful recommendations for continuous improvement.
Client Consultation: Offer year-round strategic consulting to enhance clients’ marketing programs, ensuring they stay ahead of industry trends.
Travel: Willingness to travel and conduct in-person meetings.
Ethical Standards: Conduct all activities with the highest level of integrity, maintaining American Direct’s reputation for ethical business practices.
What You Bring:
Experience: 5-10 years of direct marketing experience, preferably within an advertising or marketing agency. A strong track record of building and maintaining client relationships is essential.
Expertise: Hands-on experience with direct mail and direct digital campaigns, including strategic planning, format and offer recommendations, list selection, and campaign analysis.
Client-Centric Approach: A passion for exceeding client expectations, with a strong customer service orientation.
Skills: Exceptional communication, organizational, and analytical abilities. You’re detail-oriented, results-driven, and thrive in a fast-paced environment.
Mindset: A positive, can-do attitude with a willingness to embrace our proven processes and a desire to continuously learn and improve.
Education: A BA is required; an MBA is a plus.
What We Offer:
We offer a competitive salary, performance-based bonuses, and a comprehensive benefits package including:
• Day one comprehensive health, dental, vision
• Employer paid life insurance, long-term disability, and long-term care
• Employer-matched 401K and Profit Sharing
• PTO and Holidays
• Casual Dress Policy
How do I Apply?
Attention to detail and follow-through are important to American Direct. When applying, please fill out the requested information and upload your cover letter and resume. In the cover letter, tell us more about yourself and why you think you are a great fit for this role.
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