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Senior Account Executive, Public Relations
4 months ago
Gregory FCA, one of the nation’s largest PR firms, is looking for a Senior Account Executive to join our growing team We are looking for a professional with strong media relations and client communication skills, with four to seven years of PR experience.
Job Functions
- Conduct media outreach, focusing on higher value media targets. Build and maintain personal network of meaningful media relationships.
- Write press releases, blog posts, media queries, and social media posts. Align with strategic messaging of campaign, and meet compliance requirements for clients’ industries.
- Actively communicate with clients as required via email, phone, etc.
- Participate and lead client calls as specified by supervisor. Provide strategic input, analysis and feedback on client calls in addition to providing updates.
- Brief clients on anticipated topics and themes of interviews and appearances. Prepare and draft talking points to be approved by supervisor.
- Monitor client blogs, social feeds, and other channels, and alert team to pending issues, plus flag any issues, inconsistencies, risks and/or opportunities that could impact strategic direction of account.
- Envision, contribute and direct the creative process for the development of content for client social channels.
- Verify media lists prepared by junior staff. Review and edit Google docs and Excel reports and media coverage summaries prepared by junior members. Create own client reports as required.
- Help train junior staff on in-house tools, processes, expectations, and Gregory FCA standard practices. Provide feedback to supervisor on the progress, skills, and job-readiness of junior staff.
- Stay current and gain proficiency on new software platforms that impact the practice of PR.
- Stay current and add to personal understanding of issues, processes, terms, products, and regulations specific to clients’ industries. Master increasingly sophisticated issues that impact clients’ business and industry.
- Contribute to Gregory FCA marketing initiatives, as requested.
Education and Experience
- An undergraduate degree in communications, public relations, journalism, English, marketing, business or a similar major
- Four to seven years of PR experience
- PR agency experience is a plus
Skills
- Superior communication skills, both verbal and written
- Team first attitude, ability to work with junior and senior team members
- Proficiency in Google Workspace, Microsoft Office, and operational and productivity tools; understanding of AI and how it can support work
- Client service oriented
- Familiar with national media/consumer of news
- Adaptable to changing work demands and priorities
- Goal orientated
- Ability to solve problems independently
- Self-starter
- Organized and effective multi-tasker
- Detail oriented
- Positive attitude
Compensation and Benefits
Salary commensurate with experience. We offer our employees a competitive compensation and benefits package, including health insurance, 401(k) plan, paid time off and paid holidays, life insurance and short-term and long-term disability insurance, among other benefits.
Gregory FCA is an equal opportunity employer, and will not engage in or tolerate unlawful discrimination on account of a person’s sex, age, race, color, religion, creed, sexual preference, or orientation, marital status, national origin, ancestry, citizenship, military status, veteran status, handicap or disability, or any other protected group or status.