Digital Marketing Manager

3 weeks ago

Milford, United States Total Mortgage Services Full time
Job DescriptionJob DescriptionThe Digital Marketing Manager is responsible for developing and executing effective digital marketing strategies to increase brand awareness, generate leads, and drive customer acquisition for our mortgage business. This role requires a data-driven, creative, and results-oriented individual with a deep understanding of digital marketing channels and technologies.
 Responsibilities / Functions:
  • Market Research and Strategy: Conduct in-depth market research and stay abreast of industry trends to identify emerging digital marketing opportunities within the mortgage industry. Develop and implement comprehensive digital marketing strategies aligned with business objectives and target audience personas.
  • Digital Campaign Management: Oversee the planning, execution, and optimization of digital marketing campaigns across various channels, including search engine marketing (SEM), search engine optimization (SEO), social media marketing, email marketing, and content marketing.  
  • Performance Analysis and Optimization: Monitor and analyze campaign performance metrics to measure ROI and identify areas for improvement. Utilize data-driven insights to optimize campaigns and allocate budget effectively.
  • Content Creation and Management: Collaborate with internal teams to develop engaging and informative content, including blog posts, articles, videos, and social media posts. Ensure content aligns with brand messaging and target audience interests.
  • Website Optimization: Optimize website structure, content, and user experience to improve search engine rankings and conversion rates. Conduct A/B testing to enhance website performance.
  • Team Collaboration: Work closely with cross-functional teams, including sales, customer service, and product development, to ensure alignment of digital marketing efforts with overall business goals.
  • Technology Proficiency: Leverage digital marketing tools and platforms (Google Ads, Meta Ads, LinkedIn Ads, Constant Contact, Salesforce, Mailgun, Marketing Cloud, HubSpot) to execute campaigns efficiently and effectively.
Personal Traits / Competencies:
  • Strong leadership skills
  • Forward thinking vision and creativity
  • Exceptional work ethic and willingness to go above what is asked or required
  • Ability to prioritize both projects and employee time with great time management skills
  • Strong interpersonal, presentation, and teaching skills
  • Expert grasp of digital and traditional marketing
  • Deep understanding of consumer psychology
  • Strong writing and design skills
  • Basic ability to write and interpret code
  • Strong mathematical skills
  • Keen attention to detail
Technical / Computer Skills:
  • Extensive experience with common marketing, analytics, SEO, and project management software
  • Ability to properly format, manipulate, and analyze data using Microsoft Excel
  • Strong research skills
  • Proficiency in Adobe Creative Cloud
  • Experience in modern CRMs and email marketing software
  • Ability to create and edit presentations in Microsoft Powerpoint
  • Basic working knowledge of Wordpress
Education and Experience:
  • Bachelor’s degree required, masters preferred.
  • 3+ years in marketing required, 5+ preferred
  • 2+ years management experience
  • Experience in the mortgage industry is a plus
Certifications, Licenses, etc.
None required, but here’s what’s preferred
  • Google Analytics
  • Google Adwords
  • Marketing Cloud
  • Salesforce
  • Any other marketing certifications are a plus

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