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Marketing Campaign Specialist

3 months ago

Milford, United States Waters Full time

Overview:

The Marketing Campaign Specialist is a key member of the Strategy and Growth team, helping to execute and optimize demand generation campaigns to drive revenue for Waters products and solutions within the QA/QC business segment.

Working together with Marketing and Campaign Managers, this role is pivotal in creating campaigns that build a quality lead funnel and nurture prospects for both in-market portfolios and product launches. You will be responsible for the timely execution of all activities, and for implementing best practices to improve the customer journey and campaign results.

Responsibilities:
  • Implement and optimize multi-channel campaigns for multiple programs. Using channels such as: organic and paid social, paid search, retargeting, content syndication, email, events & webinars, video marketing, web content.
  • Ensure best practice is applied to all tactics, serving as a subject matter expert (SME) for digital channels.
  • Uphold consistency of messaging, branding, content, and look-and-feel of communications.
  • Coordinate calendars across the marketing mix/multiple programs.
  • Implement tactical marketing campaigns, including but not limited to email marketing, digital and social media strategies and plans with external third-party publications.
  • Work effectively with SLAs and shared services; collaborating with content writers, design, social, localization, event, corporate communications, and digital channel teams.
  • Support promotional and marketing programs for trade shows and user meetings.
  • Set up KPIs and metrics reporting related to campaigns and recommend data-driven tactical shifts and new channels or formats.
  • Create and manage projects in Project Management System
Qualifications:
  • BA/BS degree or equivalent certification in marketing, communications, or related field of study
  • Minimum 1-3 years B2B marketing experience managing global marketing programs.
  • Demonstrable experience creating and deploying demand-generating campaigns.
  • Strong writing skills for B2B audiences. Copywriting and editing skills should span various formats, including social posts, emails, blogs, application notes, white papers, brochures, programs, promotional materials, website content, newsletters, invitations, and presentations.
  • Expertise in digital marketing best practices and trends.
  • Event management or marketing (live/virtual) a plus.
  • Ability to work to tight deadlines and manage competing priorities.
  • Ability to engage effectively with multiple teams and effect action.
  • Organized with solid project management skills and a proactive approach to problem-solving.
  • Knowledge and use of a variety of MarTech and analytics tools, such as Salesforce, Marketo, Smartsheet, Google Analytics
Company Description:

Waters Corporation (NYSE: WAT), the world's leading specialty measurement company, has pioneered chromatography, mass spectrometry and thermal analysis innovations serving the life, materials, and food sciences for over 60 years. With approximately 8,000 employees worldwide, Waters operates directly in 35 countries, including 15 manufacturing facilities, with products available in more than 100 countries. Our team focuses on creating business advantages for laboratory-dependent organizations to enable significant advancement in healthcare delivery, environmental management, food safety, and water quality.

Working at Waters enables our employees to unlock the potential of their careers. Our global team is driven by purpose. We strive to be better, learn and improve every day in everything we do. Were the problem solvers and innovators that arent afraid to take risks to transform the world of human health and well-being. Were all in it together delivering benefit as one to provide the insights needed today in order to solve the challenges of tomorrow.

Diversity and inclusion are fundamental to our core values at Waters Corporation. It is our responsibility to actively implement programs and practices to drive inclusive behavior and increase diversity across the organization. We are united by diversity and thrive on it for the benefit of our employees, our products, our customers and our community. Waters is proud to be an equal opportunity workplace and is an affirmative action employer. We are committed to equal employment opportunity regardless of race, color, religion, sex, national origin, sexual orientation, age, marital status, disability, gender identity or protected Veteran status.

Key Words:
Marketing
Marketing Campaign Manager