Product Marketing Manager
7 days ago
Location: Tysons, VA (Hybrid in the DC Area)
COMPANY OVERVIEW:
Merlin provides and invests in best-in-class and next-generation cybersecurity solutions, offering a broad portfolio of solutions that secure government and commercial enterprises from endpoints to networks, governance to risk management, and infrastructure to information. We encourage team members to be creative, collaborative, and nimble as we pursue innovative paths to delivering the cutting-edge cybersecurity solutions our customers need.
SUMMARY:
Merlin is seeking a dynamic and experienced Product Marketing Manager with a deep understanding of the cybersecurity landscape within the US Public Sector. The successful candidate will be responsible for developing and executing go-to-market strategies that drive product integration and adoption, enhance market positioning, and generate demand for our partners cybersecurity solutions. This role requires a strategic thinker with a passion for technology and the ability to translate complex technical concepts into compelling messaging for various audiences.
This position requires candidates to be in the DC Area and within driving distance of our headquarters in Tysons, VA. Candidates are expected to work one day per week in the office.
MAJOR DUTIES AND RESPONSIBILITIES:
Go-to-Market Strategy:
- Develop and execute comprehensive go-to-market strategies for cybersecurity products and integrations.
- Work closely with technical resources to understand the product roadmap and ensure alignment with marketing strategies.
- Identify key market segments and develop targeted campaigns to drive awareness and adoption.
- Create clear, compelling, and differentiated messaging that communicates the value of our offerings and partners cybersecurity products to various US Public Sector audiences, including technical buyers, decision-makers, and end-users.
- Develop product positioning statements, value propositions, and key messaging frameworks.
- Collaborate with the content and creative teams to produce high-quality marketing materials, including datasheets, whitepapers, case studies, and presentations.
- Conduct market research to identify trends, customer needs, and competitive landscape.
- Analyze competitors’ products, pricing, and positioning to inform marketing strategies.
- Provide actionable insights to the product management and sales teams to guide product development and sales efforts.
- Develop and deliver training materials, sales tools, and presentations to equip the sales team with the knowledge and resources they need to effectively sell cybersecurity products.
- Collaborate with sales to create and refine sales playbooks, objection handling guides, and customer-facing collateral.
- Support the sales team during customer engagements, including participating in customer calls and meetings as needed.
- Collaborate with the marketing and partner team to create and execute integrated marketing campaigns that drive leads and accelerate the sales pipeline.
- Develop content for webinars, email campaigns, digital advertising, and social media to promote cybersecurity products.
- Track and analyze campaign performance, making data-driven decisions to optimize results.
- Bachelor’s degree in marketing, communications or computer science
- Minimum of 5 years’ marketing experience with at least 1-2 years B2G
- Relevant industry experience is a significant plus
- Commitment to personal and professional integrity and respect for others
- Roll-up your sleeves attitude and low-ego approach
- Commitment to teamwork and professional relationship development
- Passion for lifelong learning, growth, and development
- Flexible and nimble; comfortable with ambiguity and rapid change
- Strong communication and functional project management skills
- Ability and desire to innovate, try new things, and creatively explore novel solutions to business challenges
- Professional and respectful approach to the diversity of thought, action, identity, and attributes
At Merlin, we want to empower and inspire employees to be and do their best. Workdays are dynamic, collegial, and fun. Our office features multiple places to work unconstrained by typical office barriers. Our wellness package provides access to an on-site gym and includes medical, dental, and vision insurance along with options for FSA and EAP. We offer 401(k) with employer match, unlimited PTO, and a culture respectful of the reality that not everything in one's personal life is guaranteed to happen only after hours.
Merlin International, Inc. does not discriminate based on race, color, religion, national origin, sex, sexual orientation, gender identity, age, genetic information, disability, veteran status, or any other status protected by applicable law or regulation. It is our intention that all qualified applicants be given equal opportunity and that selection decisions be based on job-related factors.
Powered by JazzHR
c6T9UbYJ3Y
-
Product Marketing Manager
1 month ago
Vienna, United States Merlin International, Inc. Full timeJob DescriptionJob DescriptionCOMPANY OVERVIEW:Merlin provides and invests in best-in-class and next-generation cybersecurity solutions, offering a broad portfolio of solutions that secure government and commercial enterprises from endpoints to networks, governance to risk management, and infrastructure to information. We encourage team members to be...
-
Lead Product Engagement Specialist
2 weeks ago
Vienna, West Virginia, United States Product Connections Full timeJob Posting:OverviewProduct Connections is a premier Experiential Engagement Agency focused on crafting and executing In-Store product demonstrations and Customer Engagement Experiences across various retail environments.We are on the lookout for a dedicated People Leader to enhance our team by overseeing a group of product demonstrators. This part-time...
-
Cybersecurity Product Marketing Specialist
2 weeks ago
Vienna, Virginia, United States Merlin International, Inc. Full timeJob DescriptionCOMPANY OVERVIEW:Merlin International, Inc. is dedicated to providing and investing in premier cybersecurity solutions, offering a comprehensive range of services that protect both governmental and commercial entities from endpoints to networks, governance to risk management, and infrastructure to information. We foster an environment where...
-
Cybersecurity Product Marketing Specialist
2 weeks ago
Vienna, Virginia, United States Merlin International, Inc. Full timeJob DescriptionCOMPANY OVERVIEW:Merlin International, Inc. is dedicated to providing premier cybersecurity solutions, ensuring the protection of both governmental and commercial entities through a comprehensive range of services. Our approach fosters creativity, collaboration, and agility as we strive to deliver state-of-the-art cybersecurity offerings...
-
Marketing Manager
1 month ago
Vienna, United States Dun & Bradstreet Full timeWhy We Work at Dun & BradstreetDun & Bradstreet unlocks the power of data through analytics, creating a better tomorrow. Each day, we are finding new ways to strengthen our award-winning culture and accelerate creativity, innovation and growth. Our 6,500+ global team members are passionate about what we do. We are dedicated to helping clients turn...
-
Vienna, United States Navy Federal Credit Union Full timeOverview Serve as a marketing product owner (Marketing product lead). Lead and direct the delivery of holistic marketing campaigns from market strategy development to implementation to engage the member/prospect, achieve business goals, and increase share among members. Translate the business and product strategy into actionable and effective...
-
Vienna, United States Navy Federal Full time```html Job Description Position: Marketing Product Owner (Marketing Product Lead) Serve as a marketing product owner. Lead and direct the delivery of holistic marketing campaigns from market strategy development to implementation to engage the member/prospect, achieve business goals, and increase share among members. Key Responsibilities: Translate the...
-
Event Coordinator
4 days ago
Vienna, West Virginia, United States Product Connections Full timeJob OverviewProduct Connections is a leading Experiential Engagement Agency that specializes in developing and implementing In-Store product demos and Customer Engagement Experiences inside Sam's Club locations throughout the US and Puerto Rico.Job SummaryWe are seeking a skilled People Leader to join our team and support leading a team of product samplers...
-
Marketing Coordinator
5 months ago
Vienna, United States Virginia Home Care Services Full timeJob DescriptionJob DescriptionBenefits/PerksCompetitive CompensationCompetitive Bonus StructurePaid Time OffCareer Growth OpportunitiesJob SummaryWe are seeking a self-motivated individual who is driven, acts independently of others, and excels at creating new contacts, for an external marketing position in Healthcare. The ideal candidate will be required to...
-
Capital Markets Operations Manager
5 days ago
Vienna, Virginia, United States Navy Federal Credit Union Full timeAbout the RoleWe are seeking a highly skilled and experienced Capital Markets Operations Manager to join our team at Navy Federal Credit Union. As a key member of our Treasury division, you will be responsible for managing and directing the processes, controls, analysis, and reporting functions of our Capital Markets Operations (CM Ops) branch.Key...
-
Brand and Product Strategist
2 months ago
Vienna, United States Mediabarn Staffing Full timeJob Description Serve as a marketing executional product owner, supporting lead product owners with directing the delivery of holistic marketing campaigns from market strategy development to implementation to engage the member/prospect, achieve business goals, and increase share among members. Translate the business and product strategy into actionable and...
-
Healthcare Marketing Specialist
2 weeks ago
Vienna, Virginia, United States Virginia Home Care Services Full timeJob OverviewCompensation and BenefitsAttractive Salary PackagePerformance-Based Bonus StructureGenerous Paid LeaveOpportunities for Professional DevelopmentPosition SummaryWe are looking for a proactive individual who is motivated, works autonomously, and excels in establishing new connections for a marketing role in the Healthcare sector. The successful...
-
Healthcare Marketing Specialist
2 weeks ago
Vienna, Virginia, United States Virginia Home Care Services Full timeJob OverviewCompensation and BenefitsAttractive Salary PackagePerformance-Based Bonus StructureGenerous Paid Time OffOpportunities for Professional DevelopmentPosition SummaryWe are looking for a proactive individual who is self-driven, capable of working independently, and excels in establishing new connections for a marketing role within the Healthcare...
-
Public Sector Marketing Manager
3 weeks ago
Vienna, United States Merlin International, Inc. Full timeJob DescriptionJob DescriptionPosition Title: Public Sector Marketing ManagerLocation: Tysons, VA (Hybrid in the DC Area)COMPANY OVERVIEW:Merlin provides and invests in best-in-class and next-generation cybersecurity solutions, offering a broad portfolio of solutions that secure government and commercial enterprises from endpoints to networks, governance to...
-
Public Sector Marketing Manager
3 weeks ago
Vienna, United States Merlin International, Inc. Full timeJob DescriptionJob DescriptionPosition Title: Public Sector Marketing ManagerLocation: Tysons, VA (Hybrid in the DC Area)COMPANY OVERVIEW:Merlin provides and invests in best-in-class and next-generation cybersecurity solutions, offering a broad portfolio of solutions that secure government and commercial enterprises from endpoints to networks, governance to...
-
Public Sector Marketing Manager
1 month ago
Vienna, United States Merlin International, Inc. Full timeJob DescriptionJob DescriptionCOMPANY OVERVIEW:Merlin provides and invests in best-in-class and next-generation cybersecurity solutions, offering a broad portfolio of solutions that secure government and commercial enterprises from endpoints to networks, governance to risk management, and infrastructure to information. We encourage team members to be...
-
Vice President of Marketing Strategy
2 weeks ago
Vienna, Virginia, United States Alarm Full timeLocation: Remote with occasional travel required Job Overview: As a seasoned marketing executive, you will play a pivotal role in guiding the Venture Business Unit (VBU) portfolio companies in evaluating and enhancing their marketing effectiveness from conception to implementation. The VBU portfolio encompasses a diverse and rapidly expanding array of...
-
Email Marketing Content
4 weeks ago
Vienna, United States Shuvel Digital Full timeEmail Systems Data and Content Specialist: Ensure maximization of data and content in support of delivering personalized and accurate email marketing communications. This role will pay particular focus to email systems data and content management and enable daily targeting file operations, delivery, and quality assurance of email campaigns. Role will require...
-
Marketing Director
3 months ago
Vienna, United States Radiant Digital Full timeJob DescriptionJob DescriptionResponsibilities: Conduct detailed market research related to customers, competitors, and channel partners. Develop and execute marketing strategies and plans for a consulting, professional services and software solutions company. Define the public-facing voice and style of the organization across website, social channels,...
-
Technical PM/Scrum Master
3 months ago
Vienna, United States Ampcus Incorporated Full timeResponsibilities: Guides and coaches the Scrum Teams on how to use Agile practices and principles to deliver high quality, timely, relevant, and accurate communication to our members. Gets team to a high performing level by recognizing areas of strength and improvement, including process optimization, and employing appropriate coaching and...