Content Manager

2 weeks ago

Dallas, United States Prism Health North Texas Full time
Job DescriptionJob DescriptionOur Core ValuesThe culture at Prism Health North Texas is built on our shared Core Values.  We make hiring, firing, promotion, and performance review decisions based on these values and behaviors, so it is important that you also share these Core Values:
  • We are solution seekers. The organization’s founders found solutions even during the AIDS crisis of the 80’s; we remain proactive, thrive on change, and always willing to take the lead.
  • We have a can-do attitude. We are flexible, agile, and never say, “It’s not my job.” We always seek growth, and we are never late but always willing to stay late to see the last patient.
  • We are mission driven. We are committed to health equity; recognize all contributions are meaningful and valued. It is never about the me or I, but about the we.
  • We care about people. We celebrate diversity, equity, and inclusion; we are kind and practice acts of kindness, all in service to our patients and each other.

General Description:


Reporting to the Director of Marketing, the ideal candidate will be responsible for developing and executing comprehensive marketing content strategies to engage our target audiences, promote our programs and services, and enhance our brand reputation. This role requires a creative thinker with strong writing and communication skills, adept at managing inbound and outbound marketing messages across various channels, including social media, patient communications, blogs, print, and digital platforms.


This is an exciting opportunity for a motivated individual to make a meaningful impact within our nonprofit healthcare organization by developing engaging marketing content that resonates with our audience and supports our mission of delivering high-quality patient care. If you are a strategic thinker with a passion for storytelling and a desire to drive positive change, we encourage you to apply.


ResponsibilitiesSpecific Responsibilities of the Job: 
  • Develop and implement effective marketing content strategies to support organizational goals, programs, and services; increase brand awareness; and drive community and patient engagement. This involves researching competitors to identify content and keyword gaps, as well as evaluating current customer-facing content to ensure it meets the needs and preferences of our key audiences.

  • Create compelling content tailored to our key target audiences for various channels including print, social media, blogs, websites, email newsletters, and advertising campaigns, ensuring alignment with brand voice and messaging. This includes conducting thorough audience research to understand their needs, preferences, and behaviors, and crafting content that resonates with them.

  • Optimize content for search engines (SEO) to improve organic visibility and attract relevant traffic.
  • Ownership of the social media strategy and management of the organization's social media presence, including content calendar development, content creation, scheduling, and community engagement, ensuring cohesive messaging and engagement across platforms.

  • Collaborate with internal stakeholders to identify content needs and opportunities, ensuring alignment with organizational priorities and messaging, and managing an employee to support content creation and distribution efforts.

  • Oversee the creation and distribution of patient communications materials, including newsletters, email campaigns, and educational resources, while ensuring accuracy, relevance, and compliance with regulations.

  • Monitor and analyze content performance metrics, providing insights and recommendations for optimization and improvement.

  • Stay current with industry trends, best practices, and emerging technologies in marketing, healthcare, and SEO to inform content strategies.

  • Manage relationships with external vendors, agencies, and contractors to support content creation and production as needed.
 
 
Direct Reports:
  • Marketing and Digital Content Associate
Required SkillsRequired Knowledge, Skills and Abilities:
  • Proven experience (3-5 years) in content marketing, preferably in the healthcare or nonprofit sector.
  • Excellent written and verbal communication skills, with a keen eye for detail and storytelling ability.
  • Strong project management skills with the ability to multitask and meet deadlines in a fast-paced environment.
  • Proficiency in social media management tools, content management systems (CMS), email marketing platforms, website management (WordPress), and analytics platforms.
  • Creative thinker with a strategic mindset and ability to translate organizational objectives into compelling content initiatives.
  • Understanding of SEO principles and content optimization.
  • Experience with graphic design, video production, or multimedia content creation is a plus.
  • Passion for healthcare and a commitment to the mission and values of the nonprofit sector.
Education and experience:
  • Bachelor’s degree in marketing, Communications, Journalism, or related field.

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