Pop Culture Social Media Content Manager

1 week ago

Dallas, United States Heritage Auctions Full time

Are you efficient with keen attention to detail? Set your sights on a career at Heritage Auctions, headquartered in Dallas, Texas, with offices in New York, Chicago, Beverly Hills, London, Hong Kong, and other cities. Heritage Auctions is the largest auction house founded in the U.S. and serves more than 40 different auction categories including, Coins, Sports, Comics, Historical, Jewelry, Fine & Decorative Art, Wine, and many more.

LOCATION:
South of Dallas/Fort Worth International Airport, NW corner of W. Airport Freeway (Hwy. 183) and Valley View Lane

BENEFITS:

  • Medical, Dental, Vision coverage
  • Paid time off
  • 401k savings plans
  • Daily Pay: Access your pay when you need it
COMPENSATION: Commensurate based on experience

SUMMARY: Reporting directly to the Director of Social Media Marketing, Heritage's Pop Culture Content Manager will lead content creation and manage a multi-faceted, fast-paced marketing strategy across many platforms.

ESSENTIAL DUTIES & RESPONSIBILITIES:
  • Develop and implement a social media marketing strategy that supports the Heritage's evolving brand
  • Maintain a calendar of engaging, original content, emphasizing growth on Meta's platforms, TikTok, LinkedIn, X
  • Video production skills from brainstorm to post-production
  • Monitoring and analyzing the performance and impact of social media activities, using tools such as Google Analytics, Instagram and Facebook Insights, Twitter / X
  • Maintain best social listening practices by following trends, keywords, and hashtags relevant to categories
  • Moderate accounts thoughtfully by engaging in comments, direct messages, collab requests, tags, and DMs in a timely and respectful manner.
  • Identifying and engaging with influencers, bloggers, and other relevant stakeholders, to build and leverage strategic partnerships and collaborations.
  • Educating and advising the internal stakeholders and teams on the effective use of social media and providing training and support as needed.
EDUCATION and/or EXPERIENCE:
Bachelor's degree in Marketing, Communications, or a related field.
  • 3-5 years of experience in social media management in a digital marketing agency or large corporation.
  • Proven track record of developing and executing successful social media strategies that have expanded audience reach and engagement.
  • Strong understanding of social media KPIs, analytics, and the ability to interpret data to drive strategic decisions and content creation.
  • Proficient in social media management tools like Hootsuite, Sprout Social, Sprinklr, Buffer, Meltwater, or other, comparable tools
  • Strong organizational and project management skills, with the ability to manage multiple priorities simultaneously.
WORK ENVIRONMENT:
  • Individuals must be able to work in a fast-paced, team-focused environment.
  • Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions
Heritage Auctions welcomes and encourages applications from women, minorities, veterans, mature workers, and persons with disabilities. EOE

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