Sr. Content Marketing Manger

3 weeks ago


Dallas, United States Advertising Agency Full time
Job DescriptionJob Description

We are looking for a Sr. Content Marketing Manger to join our growing team You will be responsible for bridging the gap between creative content and digital marketing while identifying opportunities to increase engagement with paid and organic tactics.

· Work with SEO Strategist to oversee strategies and content for SEO

· Create and lead strategy for organic social content

· Identify opportunities to increase customer conversions (digital/website) for clients based on industry specific KPI’s

· Identify opportunities to increase OTDBs within paid media through relevant content and landing pages

· Manage opportunities within CDP, provide recommendations to Account team for paid and unpaid tactics within the platform

· Use performance insights, competitive analysis and business objectives to define creative strategy for paid digital channels

· Manage relationships with content and web vendors of TMC

· Oversee relationships between clients’ web vendors and TMC

Company DescriptionThe McCarthy Companies is a full-service advertising agency that works with the most elite retail automotive organizations across the US. We are a total solution provider to our clients, some of them spanning relationships of over 28 years with our agency.Company DescriptionThe McCarthy Companies is a full-service advertising agency that works with the most elite retail automotive organizations across the US. We are a total solution provider to our clients, some of them spanning relationships of over 28 years with our agency.

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