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Landing Page Designer

3 months ago

Austin, United States Workweek Full time
Job DescriptionJob DescriptionThe Company

Workweek is revolutionizing how business leaders connect, learn, and operate by integrating distinct personalities, unparalleled expertise, and a vibrant community into a one-of-a-kind professional networking platform.

Our Approach

At Workweek, we build brands and audiences in specialized B2B sectors by providing expert content crafted by industry practitioners who actually do the job. Once credibility and a sizable audience are established through our unique content, we further support these sectors by offering exclusive professional memberships. These memberships provide category-leading value, enabling leaders to connect with peers, access a comprehensive library of educational content, and utilize tools and services that streamline daily operations.

The Role

Workweek seeks a talented Landing Page Designer, skilled in both design and copywriting, with a proven track record of enhancing landing page conversions, ideally within the context of subscriptions.

Key Responsibilities:
  • Landing Page Optimization and Creation: Craft and refine landing pages focused on promoting subscription offers and boosting conversions. Execute A/B tests to determine the most effective elements, from copy and design to imagery and calls to action.
  • Copywriting on Landing Page: Develop compelling, conversion-optimized copy for landing pages.
  • Funnel Optimization: Analyze and enhance the subscription funnel to maximize conversion rates across the customer journey. Identify and resolve bottlenecks, optimizing the funnel for better conversion rates.
  • Analytics and Reporting: Monitor key metrics, including open rates, click-through rates, conversion rates, and revenue from subscription sales. Utilize data insights to assess campaign performance, pinpoint areas for enhancement, and refine strategies to maximize ROI.
Qualifications:
  • Demonstrated experience in landing page design, ideally with a focus on subscription-based conversions.
  • Expertise in conducting A/B testing and optimizing landing pages for maximum conversion rates.
  • Strong skills in copywriting with the ability to craft compelling content that drives conversions.
  • Proficiency in using analytics tools to measure performance and make data-driven decisions for optimization.
  • Creative and analytical thinker with the ability to identify funnel bottlenecks and implement effective solutions.
  • Adaptability and a proactive approach, suitable for a dynamic, fast-paced startup environment.
Benefits
  • Competitive pay (we don't pay based on location, we assign value to the role)
  • Equity in Workweek
  • Remote operations with the ability to work in the time zone of your choice (or work IRL in our Austin, TX office)
  • Unlimited PTO with a minimum of 3 days/quarter used
  • 100% health insurance coverage, 75% coverage for dependents, and $150/month towards an HSA (or $150/month health stipend if insurance not used)
  • 120 days of parental leave to use within 1 year of childbirth (available 12 months after your start date and only available every 365 days)
  • 401(k) plan with 3.5% company match
  • $500/year stipend for any home office needs
  • 5-week sabbatical after 4 years on staff
  • 2 volunteering days per year
  • 1x/year in-person team retreat
  • Amazon book order stipend
  • Want to start a new company? We will be the first investor in your startup if you’ve been with Workweek for 3 years

Note: At Workweek, we’re passionate about building a diverse team. We care deeply about diversity, equality, and inclusion and strive to build a culture where everyone, from any background, feels included, supported, and free to be themselves.

If your experience is this close to what we’re looking for, please consider applying. Experience comes in many forms – skills are transferable, and passion goes a long way. We know that diversity makes for the best problem-solving and creative thinking, which is why we’re dedicated to adding new perspectives to the team and encourage everyone to apply.

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