Director of Marketing

3 weeks ago

Cedar Park, United States Mira Safety Full time
Job DescriptionJob Description

Who We Are

At MIRA Safety we value one thing above all else:

Uncompromising protection.

This isn’t just a design philosophy, it’s our driving purpose. As one of the industry leading manufacturers of personal protective equipment, we pride ourselves in being one of the few companies to provide the same level of uncompromising quality of gas masks, filters, hazmat suits, and survival equipment for working professionals as we do for the average civilian.

Based out of the beautiful city of Austin, TX, MIRA Safety creates products that are purpose built to shield users from the worst chemical, biological, radiological, and nuclear threats (CBRN) in the world. Whether our customers are law enforcement officers, military operators, first responders, agriculture workers, or concerned citizens, we provide durable and exemplary products to all.

Put in simpler terms: We are in the business of saving lives. And that means everyone from all walks of life deserve the best possible chance at survival.

Join the Team

Looking for a workplace that actually cares about what you bring to the table?

Here at MIRA Safety, we are equally as committed to serving our customers as we are our employees. Team members are given the tools, training, and education to not only understand our complex industry but to succeed in it.

MIRA’s culture is defined by an open minded, progressive and collaborative environment in which clear and attainable goals are set on an individual basis. Utilizing a transparent system of accountability, all discussions allow for productive input from everyone and are not set up for the sake of formalities.

That’s right, that means no more “meetings that could have just been an email” Coupled with a competitive pay structure, medical and dental benefits, as well as yearly bonuses, we’ll make sure you’re taken care of.

MIRA Safety is a fast-growing company focused not only on delivering outstanding products and services to its customers but also in creating a great place to work.

Your Role

We are looking to hire an experienced Director of Marketing, with a specialization in SEO and digital media. In this role, you are responsible for developing, implementing and executing strategic marketing plans for the Marketing Department. This includes the oversight of multiple social media platforms, affiliates, content creation, and all written collateral. The ideal candidate will work towards fostering creativity and growth that results in sales and also have a deep understanding in data and analytics.

What you will be accountable for: 

  • Develop strategies and tactics to get the word out about our company vision. 
  • Deploy successful marketing campaigns and oversee their implementation from ideation to execution.
  • Manage a variety of organic and paid acquisition channels like content creation, content curation, publicity, social media, lead generation campaigns, copywriting, email campaigns and blogs.
  • Oversee the production of valuable and engaging content for our website, social media and blog that attracts and converts our target groups.
  • Build strategic relationships and partner with key industry players.
  • Oversee and approve marketing material, from website banners to hard copy brochures, etc.
  • Measure and report on the performance of marketing campaigns.
  • Analyze consumer behavior and adjust email and advertising campaigns accordingly.
  • Present ideas and final deliverables to internal and external teams, and communicate with executive leaders about marketing programs, strategies, and budgets.
  • Perform other duties as assigned.

Requirements:

  • 8+ years of experience in marketing or a closely related field.
  • 5+ years of experience in the management of a marketing department.
  • Bachelor’s degree in marketing, journalism or related field OR substitution for additional years of experience in Marketing.
  • Proficiency with digital marketing and social media strategy.
  • Expert in search engine optimization.
  • Experience in the tactical gear market or tactical community
  • Required onsite at our Cedar Park location. 

Preferred Requirements:

  • Prior CBRN (chemical, biological, radiological and nuclear) specialist experience.
  • Prior military or law enforcement experience. Veterans/current military: provide DD-214 or statement of service.
  • Experience with the Entrepreneurial Operating System (EOS).
  • Travel: 15%

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