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Associate Director, Marketing
4 months ago
AbbVie's mission is to discover and deliver innovative medicines and solutions that solve serious health issues today and address the medical challenges of tomorrow. We strive to have a remarkable impact on people's lives across several key therapeutic areas – immunology, oncology, neuroscience, and eye care – and products and services in our Allergan Aesthetics portfolio. For more information about AbbVie, please visit us at www.abbvie.com. Follow @abbvie on Twitter, Facebook, Instagram, YouTube and LinkedIn.
Job DescriptionThe Associate Director (AD) for Gastro Marketing & Operations is responsible for the creation, development, implementation, and strategic oversight for all operational elements associated with ensuring an exceptional customer experience across the continuum of care of IBD and ongoing demand pull-through. Utilizing account manager and customer insights, the AD will support material creation, training, and execution of gastro in-field teams. Additionally, the AD serves as the subject matter expert on customer needs and is a productive influence on behalf of the commercial team across the enterprise.
The individual must be able to: Work in a team-based environment to lead the execution of strategies and implementation of tactics to grow the business, maximize brand sales, market share, and profitability; Internally foster positive working relationships with the Brand Marketing, account management teams, Market Access, Patient Services, Supply Chain, OEC, Legal, BTS, Sales Training, and other cross franchise marketing teams. Additionally, the AD must work with external partners including agencies, consultants and external experts to successfully drive the IBD business.
Responsibilities:
- Collaborate with Marketing Director(s) and business leaders to build, manage and execute strategic and tactical marketing plans to achieve business objectives and goals.
- Demonstrate a strong understanding of the patient, Health Care Professional (HCP), buy-and-bill processes, and account management to ensure marketing activities align with the needs of the customer and insights are used to make key business decisions.
- Direct and manage key initiatives and tactics within the Gastro team
- Utilize data and insights to take and recommend appropriate strategic decisions and actions to drive business results
- Drive and participate in business and marketing plans processes.
- Demonstrates and utilizes holistic understanding of financial planning process particularly budget management and ROIs.
- Lead and manage cross-functional teams and external partnerships to ensure integration and consistency of business strategies and regulatory compliance of promotional material.
- Influence business leaders and effectively collaborate cross-functionally to deliver business results.
- Grow brand/product penetration, share and awareness and other key launch metrics.
- Identifies problems and conceptualizes solutions using creativity and innovation.
- Bachelors degree required; MBA preferred
- At least 5 years of marketing experience within the health care industry. Preferred contracting or market access experience.
- Strong presentation experience and proficient PowerPoint skills
- Strong analytical skills with primary and secondary data
- Previous cross franchise/cross channel marketing experience preferred.
- Proven marketing experience with increased proficiency in all marketing skills.
- Knowledge of marketing concepts within strategic planning process preferred.
- Strong collaboration and team orientation, with experience accomplishing results through others and influencing others.
Additional Information
Applicable only to applicants applying to a position in any location with pay disclosure requirements under state or local law:
The compensation range described below is the range of possible base pay compensation that the Company believes in good faith it will pay for this role at the time of this posting based on the job grade for this position. Individual compensation paid within this range will depend on many factors including geographic location, and we may ultimately pay more or less than the posted range. This range may be modified in the future.
We offer a comprehensive package of benefits including paid time off (vacation, holidays, sick), medical/dental/vision insurance and 401(k) to eligible employees.
This job is eligible to participate in our short-term incentive programs.
This job is eligible to participate in our long-term incentive programs
Note: No amount of pay is considered to be wages or compensation until such amount is earned, vested, and determinable. The amount and availability of any bonus, commission, incentive, benefits, or any other form of compensation and benefits that are allocable to a particular employee remains in the Company's sole and absolute discretion unless and until paid and may be modified at the Company’s sole and absolute discretion, consistent with applicable law.
AbbVie is committed to operating with integrity, driving innovation, transforming lives, serving our community and embracing diversity and inclusion. It is AbbVie’s policy to employ qualified persons of the greatest ability without discrimination against any employee or applicant for employment because of race, color, religion, national origin, age, sex (including pregnancy), physical or mental disability, medical condition, genetic information, gender identity or expression, sexual orientation, marital status, status as a protected veteran, or any other legally protected group status.
