Assistant Director in Enrollment Marketing
1 week ago
Essential Functions:
Communication Plan Management
- Assist the Interim Vice President in and creating and executing a comprehensive communication plan with differentiated messaging to multiple populations using various formats including, but not limited to, email, letters, publications, postcards, text messages, and social media.
- Under the supervision of the Interim Vice President and Enrollment Database Manager, manage and execute communication plans for assigned populations.
- Coordinate the creation and launching of communications, ensuring all marketing messages are launched to the appropriate population, from the CRM database, at the appropriate time.
- Research and implement new CRM features to maximize efficiency when creating communications.
- Monitor and report on the success of multi-channel communication plans and analyze the effectiveness of campaigns.
- Work in close collaboration with the Enrollment and Marketing staffs, as well as third party contractors when applicable, to support asset creation for campaigns and projects.
- Coordinate with the Enrollment Database Management team on production schedules, mailing details, and collaboration with external printers.
- Ensure development and timely execution of action-based and process-oriented communication plans.
- Meet regularly with the Interim Vice President to assess current marketing campaigns, as well as plan for future campaigns.
New Media Communications
- Research, propose, and launch innovative, interactive, and digital content strategies to reach target audiences.
- Manage, create, and post social media content.
- Track and analyze success and trends related to social media content.
- Produce, edit, update, and post content for Undergraduate Admission webpages, using a content management system.
Content Creation
- Produce compelling, succinct content to reach a variety of target audiences and channels.
- Develop key messaging and content for enrollment materials and communications, both in print and electronically.
Video
- Produce, edit, and publish videos for use in email, text, web, and social media communications.
- Collaborate with Marketing and freelancers, as appropriate, on enrollment video projects.
- Write scripts and storyboards for the preparation of a video project, and identify, schedule, and prep subjects.
University Representation
- Present on and off-campus informational sessions to groups of various sizes.
- Present on Admission and other University-related topics to various constituencies, as assigned.
- Participate in University committees, as assigned.
- Present at Admission Committee, and perform follow-up communication with applicants from assigned territories.
- Collaborate with University Faculty and Staff as it relates to Admission events, application review, and admission communications.
Requirements:
- Bachelor's degree in a related discipline.
- Minimum three years of experience in writing, creating and executing multi-channel marketing communication plans.
- Strong project and time management skills.
- Ability to write concise and creative communications for varied audiences.
- Understanding of best practices for websites as marketing and communication platforms.
- Familiarity with video best practices.
- Superior writing, spelling, proofing, and grammar skills, and specifically marketing-focused writing.
- Exceptional attention to detail, strong problem-solving skills, and the willingness and ability to work in a change-oriented environment.
- Ability to plan, organize, and coordinate multiple work assignments independently, with a demonstrated ability to work as part of a team toward organizational objectives and goals.
- Experience with marketing and communication channels (website, social media, advertising).
- Ability or willingness to create authentic short videos to support the admission and aid process.
- Experience in reviewing marketing analytics and metrics and adjusting plans accordingly.
- Experience leveraging multiple marketing channels in a coordinated way.
- Proficiency in Microsoft Office (O365) and CRM system functionality; Technolutions Slate.
- Must be a highly organized, detail-oriented individual who can prioritize independently and manage multiple tasks at once.
- Willingness to work occasional evenings and/or weekends as needed.
Preferred Qualifications
- Bachelor's degree in communication, public relations, journalism, marketing, or related field.
- Experience with website content development and usability.
- Experience in any aspects of the writing, creating, and executing of multi-channel marketing communication plans.
- Experience creating, executing, and managing communication plans within Slate, or similar CRM.
- Knowledge of advertising metrics and tracking and ability to analyze results and data from campaigns and present key findings, takeaways and recommendations moving forward.
- Experience with simple video shooting and editing.
- Proficiency in Adobe Creative Suite.
- Proven experience managing social media platforms.
**MUST BE US WORK AUTHORIZED**
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