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Marketing Business Analyst

2 months ago


Madison WI USA, United States Truity Partners Full time

About the Role:

Truity Partners is seeking a highly skilled Marketing Business Analyst to join our team. As a Marketing Business Analyst, you will play a critical role in supporting the organization with accurate and reliable analytic support.

Responsibilities:

  • Provide timely, accurate, and insightful analysis, reporting, and presentations to support business decisions.
  • Manage customer and prospect database, ensuring data integrity and data entry standards.
  • Internal expert in direct marketing disciplines, monitoring and forecasting revenue.
  • Analyze external and internal customer data to provide market and customer insights.
  • Develop and maintain reports and dashboards to track marketing performance.
  • Coach team members on data integrity and reporting best practices.
  • Support ad-hoc projects as needed.

Requirements:

  • Bachelor's degree in finance, business, or a closely related field.
  • 3+ years of business analyst experience.
  • Strong leadership skills with a positive presence.
  • Strong drive and sense of urgency.
  • A self-starter, able to work independently and cross-functionally.
  • Experience with Sage 100 and Seradex preferred.
  • Excellent written and verbal communication skills.

What We Offer:

Truity Partners offers a competitive salary range of $60-80k, a hybrid work environment, and opportunities for growth and development.