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Digital Marketing Consultant

3 months ago

Menomonee Falls, United States Codeworks L.L.C Full time
Job DescriptionJob DescriptionCome join an IT consulting and placement firm recognized for quality, integrity, and agility. Codeworks is a lean, efficient staffing firm that is responsive and flexible toward its people while offering competitive compensation, healthcare, and retirement benefits. We have maintained a reputation for quality during our over 20 years of service and attribute it to our focus on building lasting relationships.
Our client is a leading global asset management firm offering investors a fresh perspective providing a broad range of differentiated products and solutions to help their diverse range of clients meet their investment objectives. Title: Digital Marketing Analyst Duration: 3 months Location: 100% remote Okay—some onsite would be nice near Milwaukee, WI Position:Codeworks is seeking a Digital Marketing Consultant to support our Client’s Digital Content and Platforms team in transforming our digital marketing efforts to increase speed to market, drive consistency, and enhance technical compliance through effective content management.
Responsibilities:
  • Content Management Systems: Manage and optimize content changes within our CMS and DAM platforms with attention to detail and quality assurance.
  • Governance: Develop and implement content governance workflows based on existing policies and procedures to maintain quality and relevance of content.
  • SEO: Conduct keyword research and analysis to identify SEO opportunities and optimize content within management systems for search engines. Verbalize strategies based on findings with clear action items and next steps.
  • Accessibility: Conduct compliance audits to ensure website changes comply with content accessibility guidelines. Verbalize strategies based on findings with clear action items and next steps.
  • Knowledge: Stay updated on industry trends and best practices related to digital marketing technology, CMS platforms, SEO, and accessibility standards, applying this knowledge to continuously enhance our marketing capabilities.
  • Team Collaboration: Collaborate cross-functionally with internal teams, including marketing and technology development teams to align digital marketing efforts with overall business objectives.
Required Qualifications:
  • Minimum of 5 years of experience in digital marketing roles, with a focus in content management system proficiency, content marketing, content governance, SEO and Accessibility.
  • CMS optimization, preferably in the financial services industry.
  • Bachelor’s degree in marketing, communications, technology, or related field
  • Familiarity with web accessibility standards and guidelines (WCAG)
  • Excellent communications and collaboration skills
  • Ability to multitask, prioritize, and meet deadlines in a fast-paced environment
  • Can self-solve when faced with an issue
  • Exceptional task management
Preferred Qualifications
  • Experience with Optimizely/Episerver CMS, SiteImprove, SEMrush, JIRA, Adobe Analytics or similar web analytics tools.
  • Knowledge of HTML, CSS, and JavaScript
  • Certifications in digital marketing, SEO, or related fields

Codeworks L.L.C. is a full-service IT Consulting and Staffing Services company. Headquartered in Milwaukee, WI with an additional office in Madison, WI—Codeworks has more than 20+ years of experience connecting great people to great companies. Codeworks services companies nationwide ranging from start-ups to Fortune 100 corporations. Our Recruiting team consists of highly skilled Talent Specialists who excel at evaluating, advising, and connecting IT professionals with new career opportunities that facilitate career growth.At Codeworks, we're committed to diversity, equity, and inclusion in our workforce and beyond. We believe in equal opportunities and value the unique perspectives that every individual brings to our team. Join us in creating an inclusive, innovative, and collaborative workplace where your talents can thrive.Please apply here or forward your resume and/or questions to ellen.burgermeister@codeworks-inc.com